Neglect limitless squats and lunges. Skims, the influential shapewear label spearheaded by Kim Kardashian, unveiled its newest improvements on Tuesday, February 11, with “The Final Butt Assortment.”
This isn’t simply shapewear; it’s a transformative new lineup designed to immediately sculpt, raise and spherical one’s bottom for Kardashian-level curves, granting everybody the derrière of her goals.
In a playful and completely relatable campaign video, Kardashian herself flexes her performing chops by taking over the function of “Fairy Butt Mom,” granting one lady’s health frustrations a magical (and Skims-enhanced) answer. With a flick of her “wand,” the 44-year-old actuality star bestows the present of prompt curves, proving {that a} bombshell silhouette may be so simple as slipping right into a pair of Skims.
The marketing campaign, penned by the comedic genius of Michelle Wolf (who additionally collaborated on the model’s viral Ultimate Nipple Bra campaign) and directed by Ben Carey, completely captures the model’s signature mix of sharp wit and empowerment by way of the magic of shapewear.
SKIMS Is Kim Kardashian trolling Us together with her newest Skims creation? The 43-year-old actuality star’s shapewear label is gearing as much as launch the Final Nipple Bra, which encompasses a “raised nipple element,” Skims revealed in a Friday, October 27, press launch. Dubbed the “first of its sort,” the piece supplies “fullness with a built-in, fake […]
“I really like having the ability to push boundaries and convey humor to our campaigns,” Kardashian, Skims Co-Founder and Chief Artistic Officer, mentioned in a press release. “We love exhibiting how feeling and looking your finest needs to be as easy and straightforward as placing on Skims.” Because the model succinctly put it, their newest size-inclusive shapewear is designed to “improve the booty like by no means earlier than.”
The Final Butt assortment is a well-edited lineup of 9 kinds, which might seamlessly be blended, matched and paired again to different of probably the most beloved Skims strains, together with the Final Bras and Clean Layers. From refined shapeliness to dramatic curves, Skims is constant its mission to encourage girls to embrace and have a good time their distinctive magnificence.
In truth, you may not even be ready for the really bootylicious outcomes that await you. “Put together to redefine your silhouette and unleash your inside goddess,” a press launch (confidently) learn. So, run, don’t stroll, to get your arms on “The Final Butt” assortment when it launches this Thursday, February 13. With the soon-to-be-released Skims, you may all however skip the fitness center.
