Reddit Stats and Facts to Know in 2025

Reddit has advanced from its 2005 origins right into a digital powerhouse, proving itself as a useful territory for entrepreneurs.

Whereas the platform maintains its core energy in neighborhood engagement and genuine dialogue, it is remodeled into a classy advertising and marketing channel that gives distinctive benefits over conventional social networks like Fb or Instagram.

On this submit, I am going to share some recent stats to grasp higher how Reddit turned a advertising and marketing haven.

In recent times, Reddit has solidified its place as a platform with endurance, and a advertising and marketing important by increasing its promoting ecosystem and enhancing its multimedia capabilities.

The platform’s significance is amplified by its dominant presence amongst Gen-Z and millennial customers, who now symbolize a primary shopper demographic with substantial buying energy.

These customers more and more depend on Reddit for product analysis, suggestions, and buying choices, making it a vital touchpoint within the buyer journey.

Profitable manufacturers at the moment are integrating Reddit into their core advertising and marketing methods via numerous approaches, from refined AMAs (Ask Me Anything sessions) to branded subreddits which have develop into highly effective hubs for buyer engagement and neighborhood nurturing.

However sufficient of that introduction, let’s get into the numbers.

• Reddit has an estimated 1.1 billion lively month-to-month customers. (Statista)
• Reddit is the third most visited web site within the U.S. (SemRush)
• Reddit’s present market cap is roughly $35.04 billion. (Stock Analysis)
• Reddit is the world’s 573rd Most worthy firm by market cap. (Companies Market Cap)
• Reddit was based in 2005 and purchased by Condé Nast in 2006. (Crunchbase)

• 44% of U.S. Reddit customers are between the ages of 18 and 29 years previous. (Statista)
• Of logged-in customers on Reddit, 43.3% are millennials, in contrast with 29.6% who’re Gen Z. (Business Insider)

• There are 3.4 million subreddits on the platform, and roughly 138,000 of them are lively subreddits. (Business Dasher)
• Reddit has 97.2 million day by day customers. (Emarketer)

• Reddit customers spend round 20-Half-hour a day on the platform. (Emarketer)
• Reddit makes up about 5.3% of complete social time and can method 6% in 2024.
• Customers spend considerably much less time on Reddit than on different platforms like TikTok, Instagram, and Twitter — however that is as a result of Reddit is extra of an info and schooling platform than a video and leisure platform. (Insider Intelligence)
• 51% of Gen-Z customers say they‘re drawn to the platform’s user-driven options, equivalent to subreddits, feedback, and upvotes. (Reddit Blog)
• 82% of Gen-Z folks belief Reddit when studying extra about merchandise. (Reddit Blog)

Source

• In accordance with HubSpot analysis, 11.3% of B2B companies leverage Reddit of their advertising and marketing methods, 11.9% of B2C corporations leverage it, and the sector that makes use of it the least is non-profit/authorities at 8.55% (State of Marketing Report)
• 8.77% of B2B entrepreneurs are planning to leverage Reddit for the primary time in 2025. (State of Marketing Report)
• 9.16% of B2C entrepreneurs are planning to leverage Reddit for the primary time in 2025. (State of Marketing Report)
• 2.6% of surveyed entrepreneurs plan to speculate extra in Reddit for social media advertising and marketing than different platforms. (State of Marketing Report)

• Reddit customers consumed greater than 1.4 billion movies. (Business of Apps)
• In 2018, video viewing time grew by 38%: Complete customers went from viewing 400,000 hours of natively hosted video day by day to greater than 13 million hours month-to-month. (Reddit Blog)
• In 2018, three of Reddit’s 5 highest-performing posts included movies, whereas one had a photograph. (Reddit Blog)

• The highest 4 subreddits as of 2022 are /r/humorous, /r/AskReddit, /r/gaming, and /r/worldnews. (Oberlo)
• In 2021 the most well-liked “Ask Me Something” (AMA) submit with over 90,000 upvotes was “I am a lobster diver who just lately survived being inside a whale.” (Statista)
• In a research of 60,000 Reddit posts, these between 60 and 80 characters get 8,600 upvotes. (Foundation Inc.)
• The research additionally discovered that posts underneath 120 characters get extra upvotes than posts above the character rely. (Foundation Inc.)

Source

• Posts with questions generate twice as many feedback as posts with out them. However, opposedly, posts with out questions get extra upvotes than posts with them. (Foundation Inc.)

Takeaways from Reddit Stats

For those who’re a marketer in a subject associated to shopper merchandise, particularly know-how, you won’t need to rely out Reddit simply but. Because the stats above present, younger folks, particularly Gen Z, are utilizing and trusting the platform as a source for product research.

If your organization has numerous wonderful video content material, it’s possible you’ll need to incorporate Reddit into your subsequent advertising and marketing technique. Bear in mind, Reddit customers consumed greater than 1.4 billion movies month-to-month in 2018.

And if you wish to share thought management content material, contemplate having your advertising and marketing group open an AMA, or host movies from them on the platform, too.

On-line video, particularly in a cellular format, is being embraced rather more closely than up to now. Due to this, it could be price exploring the concept of a Reddit video technique for those who ever have additional time or assets accessible.

Editor’s be aware: This text was initially printed in November 2019 and has since been up to date for comprehensiveness.