David Beckham Photograph: Mert and Marcus
David Beckham is bringing the warmth in his sexiest Hugo Boss marketing campaign but, stripping right down to nothing however his underwear. The smoldering photos demanded consideration, as did the accompanying video — each shot and directed by the legendary trend images duo Mert and Marcus — which immediately went viral.
The marketing campaign visuals dropped Thursday, January 30, a lot to the delight of the previous professional footballer’s (very) thirsty followers, together with his spouse Victoria Beckham. Posh Spice reshared her husband’s Instagram photo with a cheeky caption that learn: “My boss,” together with a winking-face emoji.
David, 49, showcased his sculpted physique and tattooed torso in quite a lot of gadgets from the model’s newest vary, together with a tiny pair of black hip briefs. Then he slipped into cosy white boxer briefs as he relaxed on a leather-based armchair for one more attractive snap — and that’s not all.
Within the tantalizing video, David stripped right down to the soon-to-be-released briefs, flaunting his famously sculpted physique, washboard abs and (a lot) extra. The clip sees him rising from a white Aston Martin sports activities automotive in a pointy black Hugo Boss go well with, coming dwelling to his huge warehouse-style Manhattan house.
Victoria Beckham has a cheeky picture of husband David Beckham to share. “Electrician got here to repair the TV…..You’re welcome! 😂 @davidbeckham,” Victoria, 49, captioned a Friday, December 15, Instagram snap of David, 48, sprawled on the ground beneath a tv set in nothing however a pair of white boxer briefs. Though David’s face wasn’t seen […]
Right here he proceeds to tear off his jacket, shirt and tie, unbuckling his belt and dropping his pants, placing him and the model’s new designs on show. David strikes sultry poses as he goes about his nighttime routine — whereas shirtless in his underwear and socks — from bench-pressing to binge-watching TV to taking part in pool to casually consuming a bowl of cereal.
He actually will get temperatures hovering in an eye-popping steamy bathe scene that leaves little to the creativeness, even baring his preternaturally pert bum for a sizzling second. The marketing campaign showcases the brand new Boss One Bodywear assortment, which incorporates slick logoed types crafted from a figure-hugging mix of cotton and elastane designed to supply all-day consolation and confidence. (It additionally doesn’t damage should you’ve received a rock-hard bod, like David Beckham.)
“I as soon as mentioned that my bodywear modeling days had come to an finish, however when Boss shared their ambition for the vary and introduced in my good mates Mert and Marcus to shoot the marketing campaign with their good artistic concepts, I merely couldn’t refuse,” Beckham mentioned by way of a press launch. “The brand new Boss One assortment is superbly made.”
Daniel Grieder, CEO of Hugo Boss, added: “’It’s also a testomony to our joint dedication to type and excellence. Bodywear is an iconic product group, and with this marketing campaign, we intention to encourage clients and followers of the model worldwide greater than ever.”
Take into account Us impressed by the Hugo Boss-clad Beckham who, as soon as once more, proved he’s getting old like a scrumptious fantastic wine.
The BOSS ONE Bodywear assortment might be accessible on boss.com, at devoted pop-ups, at BOSS shops globally and by way of chosen BOSS wholesalers from February 1.
