The Duct Tape Marketing Podcast with Duncan Wardle
On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Duncan Wardle, former Head of Innovation and Creativity at Disney, who shared his methods for embedding innovation and creativity into organizational tradition. Duncan has spent many years fostering innovation in a few of the world’s most iconic manufacturers, together with Disney Imagineering, Pixar, and Lucasfilm. His contemporary method emphasizes breaking free from conventional considering, fostering playful management, and reframing challenges to create breakthrough options.
Throughout our dialog, Duncan highlighted the facility of changing the dismissive “No, as a result of” mindset with the collaborative “Sure, and” method. This easy shift not solely encourages artistic considering but additionally transforms particular person concepts into collective options which are extra prone to succeed. By fostering a tradition of playful management, embedding innovation into the DNA of groups, and fixing shopper ache factors with reframing methods, leaders can drive sustainable development and domesticate organizational creativity.
Key Takeaways:
- Undertake the “Sure, And” Mindset
Change “No, as a result of” with “Sure, and” to foster collaborative brainstorming and construct on concepts as an alternative of shutting them down. - Reframe Challenges for Higher Options
As an alternative of asking, “How can we earn more money?” reframe questions to unravel shopper ache factors, like Disney did with their Magic Band innovation. - Leverage Playfulness to Unlock Creativity
Incorporate playful management strategies, akin to brief energizers and humor, to shift groups right into a artistic and problem-solving mindset. - Embed Innovation into Your Tradition
Keep away from isolating creativity in particular groups—empower all workers to assume innovatively as a part of their roles. - Look Outdoors Your Trade for Inspiration
Borrow concepts and applied sciences from different industries to encourage artistic considering and problem-solving. - Reclaim Creativeness and Creativity
Break away from the constraints of conventional schooling and encourage curiosity, instinct, and creativeness in your office.
Chapters:
- [00:09] Introduction to Duncan Wardle
- [01:00] Defining Innovation and Embedding a Tradition of Creativity
- [03:12] Embracing Innate Creativity
- [04:48] The Way forward for Employability
- [09:38] Collaborative Brainstorming Train
- [12:43] Unlocking Creativity by way of Playfulness and Collaboration
- [17:01] River of Pondering and Innovation
Extra About Duncan Wardle:
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