![Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]](https://latestbitcoin.news/wp-content/uploads/2025/01/Untitled20design20284229-1.jpg)
As a advertising and marketing copywriter, I can inform you writing is crucial to any profitable advertising and marketing marketing campaign, from emails to social media posts to blogs.
Even essentially the most seasoned author can wrestle to maintain up with demand, so its essential to reap the benefits of the perfect AI copywriting instruments accessible to streamline your course of and enhance your productiveness.
However what device is finest for you and the content you might want to create?
I examined a number of AI copywriting platforms to seek out which instruments write the perfect advertising and marketing copy. By the tip of this weblog submit, you will have a greater concept of what instruments you must strive that can assist you produce high quality content material sooner.
Desk of Contents
What’s AI copywriting?
AI copywriting combines pure language processing with machine studying to generate copy for social media, blogs, web sites, touchdown pages, scripts, and extra.
Although AI generates the copy, the intention is for it to sound like a human wrote it. Moreover, AI-generated copy is crafted rapidly, serving to entrepreneurs meet deadlines and allot extra time towards different tasks.
How do AI copywriting instruments work?
Most AI copywriting instruments work by rapidly assembling knowledge on the requested subject and crafting copy based mostly on the data and parameters set by the person.
For instance, you will see later on this weblog submit that I entered a immediate into every device detailing the subject of the copy I wished them to generate (influencer advertising and marketing methods).
The immediate additionally included how I wished the content material to look (a weblog submit about 10 influencer advertising and marketing methods).
These have been my parameters, however many instruments help you make clear your tone of voice, phrase rely, and extra.
Methods to Use AI for Copywriting
Most advertising and marketing copywriters like myself use AI to generate concepts, outlines, or advertising and marketing copy (to an extent, however I will get to that in a second). Listed here are some widespread use circumstances:
Producing Subjects
You may ask AI Copywriting instruments like HubSpot’s AI Content material Author or ChatGPT to generate matters for you by saying:
- “Generate (quantity) weblog submit concepts about (subject).”
Creating an Define
If in case you have an concept however you want a top level view earlier than you can begin writing, you’ll be able to submit a immediate saying:
- “Generate a top level view about (subject). Embrace the subheading (enter subheadings).”
And whereas it’s doable to immediate AI to generate copy, similar to weblog posts, for you — you must accomplish that with warning.
AI is useful, but it surely’s removed from good. In case you rely solely on AI to generate content material for social media or your web site, you danger your copy coming throughout as bland or robotic.
So, if you are going to use AI to jot down an entire piece of copy in your web site, weblog, or social media, be certain that to present the copy an in depth look and a little bit of a human contact to make it sound personable, relatable, and real.
10 Greatest AI Copywriting Instruments
Greatest for Weblog Introductions
My three contenders for the perfect AI device for weblog writing are HubSpot’s AI content writer, ChatGPT, and Scalenut. To check every system, I typed the next immediate into every system and evaluated the introductions within the outcomes:
“Generate a weblog submit itemizing 10 methods for influencer advertising and marketing.”
Professional tip: Keep in mind that Google has a particular framework used to evaluate the standard of web site content material and that the upper the standard, the upper the rank, and the extra success your content material is more likely to see.
That framework is EEAT, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. To make sure your weblog content material is aligned with EEAT whereas nonetheless utilizing AI copywriting instruments to streamline your course of, it’s essential to add human contact.
Which means utilizing the generated copy as a baseline for you’re employed slightly than the ultimate draft.
If crucial, tweak the copy to convey it nearer to a relatable human tone and enrich it however including your individual perspective and opinions, issues that may solely come from people and never AI.
1. HubSpot’s AI Content Writer
Our free AI content material author can generate copy for blogs, web sites, social media posts, and extra. Customers merely sort in a subject or immediate and let the AI content material author do the remainder.
Utilizing the device is easy. Simply log into the HubSpot CRM and click on the “Generate weblog submit” button close to the highest proper nook.
Subsequent, sort within the immediate, select the proper nation, and choose the weblog to host your submit. Then click on “Subsequent.”
From there, the AI generates a number of headlines to select from. Even higher, it reveals how troublesome it’s to rank for the headline and key phrase.
Under is an excerpt of what the device generated after I chosen the headline I wished.
Get started with HubSpot’s AI Content Assistant
What I like: Total, the device is user-friendly, fast, and useful. My solely critique is that I would extra doubtless use the opening sentences as metadata and rework the primary three paragraphs after the subheading to craft an introduction.
Bonus: In order for you the advantages of HubSpot’s AI Content material Author however particularly in your weblog, you should use our AI Blog Writer.
2. ChatGPT
This is not my first time using ChatGPT to write blog content. Whereas it isn’t my go-to alternative, it’s a wonderful device for outlining a weblog submit or beginning a draft.
After I submitted the immediate, ChatGPT generated a headline much like the one I selected within the HubSpot instance, and it developed an intro paragraph nearer to how I would write it myself.
I’d have favored ChatGPT to generate a number of headline ideas, however I would want to enter a unique immediate for that to occur.
Moreover, whereas the opening paragraph was easy and to the purpose, it lacked element or an thrilling hook.
Professional tip: When utilizing ChatGPT, be as particular as you’ll be able to in your immediate or be able to submit a number of prompts till you get the type of content material you are on the lookout for.
3. Scalenut
Scalenut helps customers brainstorm, write, edit, and publish Website positioning-optimized content material. Not like different turbines, I have to submit the key phrases for the AI’s Article Author earlier than getting into the immediate.
As soon as the key phrases, immediate, and tone are specified, Scalenut generates a number of headlines to select from. I made a decision on the primary headline, “Ten Profitable Methods for Influencer Advertising and marketing.”
Scalenut generated the next define with optimized subheadings.
From there, I clicked “Generate Writing Factors” and was proven the factors Scalenut deliberate to incorporate in its draft. I might delete the factors I wished to exclude and write in new matters.
Lastly, I clicked “Generate Content material,” Scalenut responded with the next weblog draft, which included a meta title, description, and permalink.
Scalenut’s method to AI copywriting is a really collaborative course of, which is great for a author like myself. I see AI as an assistive device slightly than one thing that may utterly take over the duty of writing.
There are some tweaks I’d make to the ultimate draft. For instance, “influencer advertising and marketing” ought to be lowercase since it isn’t a correct noun. Nonetheless, Scalenut supplied a powerful basis for AI copy, and I see a device like this saving time for writers.
4. HubSpot’s Blog Ideas Generator
HubSpot’s AI topic generator immediately offers many actionable weblog submit title concepts, however there may be extra to it.
Key phrase analysis, AI-generated outlines, and even whole weblog posts created and able to be printed in HubSpot CMS. And all this based mostly on the title you selected.
All you might want to do is writing what your weblog submit is about then choose the completely different ideas from the device, step after step. Actual weblog magic.
So, which of the above instruments writes the perfect advertising and marketing copy for weblog posts?
It‘s a tie between HubSpot’s AI Content material Author and Scalenut.
Each instruments embody options that optimize your content material Website positioning, which is vital to crafting weblog posts to rank in SERPs and generate leads.
Greatest for Social Media Copy
Let’s evaluate AI instruments from SocialBee and Anyword to see which is finest for creating social media copy.
Professional tip: Take benefit of the instruments’ following skills to create copy for particular social media platforms. These instruments usually take the guesswork out of determining what format works for what channel.
Simply be certain that to grasp your viewers on every platform to be able to tailor the generated copy to their preferences.
1. SocialBee
SocialBee is each a social media scheduling device and an AI submit generator, so when you create your social media content material, you’ll be able to simply schedule your creation to your platform.
On this case, SocialBee is linked to one in all my Instagram accounts.
After selecting to make use of SocialBee’s social media copilot, I answered a couple of questions relating to the title of my enterprise, who I used to be producing content material for, my position, audience, branding, and extra.
On this instance, I’m a social media supervisor for a bakery in Philadelphia that serves freshly baked items to locals wanting a comfy, family-friendly environment.
From there, SocialBee suggests the platforms I ought to use in my marketing campaign, the type of content material I ought to submit, and when.
Lastly, I click on “Generate Put up,” SocialBee gives a number of social media copy drafts and the choice to submit them in accordance with its recommended plan.
One submit reads:
“Bear in mind after we used to make these scrumptious apple turnovers? They have been at all times a crowd favourite! #ThrowbackThursday #PhillyBakeryHistory.”
Within the notes tab, SocialBee factors out the kinds of photos I ought to use to enrich the copy.
What I like: Planning, drafting, and scheduling a social media marketing campaign can take hours, typically days, however with SocialBee, I received every part completed in simply 10 minutes. I additionally love that it gives quite a lot of copy for various social posts.
2. Anyword
Anyword is a free AI copy generator that’s fairly easy to make use of. All I wanted to do was choose the social media platform I wished to submit to after which clarify the submit in a couple of phrases.
For this take a look at, I am sticking to the Philly Bakery instance and asking Anyword to generate copy for an Instagram submit attractive prospects to go to my fictitious Philadelphia-based bakery. Right here’s the consequence.
As you’ll be able to see, Anyword is loads much less complete than SocialBee and does not present as many ideas.
Nonetheless, it gives engagement predictions, a scale for tone of voice, and a graph predicting the demographic the caption would attraction to essentially the most.
Greatest for: I can see myself utilizing a device like Anyword after I’m uncertain what to submit and want a fast copy as quickly as doable.
With that in thoughts, I’ll crown SocialBee as the perfect AI device for producing social media advertising and marketing copy. SocialBee streamlines your entire marketing campaign ideation course of, from planning to drafting to scheduling, in minutes.
Greatest for E-mail Copy
We‘re evaluating Copy.AI and Hypotenuse.AI to see which generates the perfect electronic mail advertising and marketing copy. My immediate is: “Generate a advertising and marketing electronic mail to prospects enthusiastic about my enterprise’ Fall clothes sale.”
Professional tip: Earlier than absolutely committing to automating your electronic mail copy with AI, leverage A/B testing to see how your viewers responds to AI-generated content material vs. human-generated content material.
1. Copy.AI
Copy.AI works equally to ChatGPT, which is smart, contemplating it‘s constructed on high of OpenAI’s GPT-3’s massive language mannequin.
Whereas ChatGPT is a normal service that solutions varied queries, Copy.AI is designed to streamline the copywriting course of.
So, how does it fare with emails? Let‘s have a look at an excerpt of Copy.AI’s response to my immediate.
What I like: The e-mail topic is catchy and intelligent whereas creating a way of urgency. The opening sentence captures the essence of Fall apparel with phrases like “crisp autumn air” and “cozy.”
Nonetheless, your entire electronic mail is about 430 phrases; it is best apply for advertising and marketing emails to be between 50 and 125.
2. Hypotenuse AI
Hypotenuse.AI gives varied templates for various kinds of content material, together with emails. The copywriting device additionally permits customers to explain the aim of the e-mail, key phrases to optimize for, tone, and extra.
That is what Hypotenuse.AI got here up with.
What I like: I am a lot happier with the size of the e-mail, which is lower than 120 phrases. I additionally love the call-to-action on the finish for being quick and to the purpose and inspiring readers to behave now.
In any case, a bit of FOMO by no means damage anybody.
The e-mail does not have as many fluff phrases because the draft from Copy.AI, however total the draft gives a fantastic base to construct upon and tweak to my liking.
3. AI Blaze
AI Blaze makes it simple to rewrite your electronic mail copy to make it extra skilled, match sure parameters or codecs, and even enhance the messaging.
Plus, AI Blaze works on any website through Chrome, so you should use it to shine your electronic mail copy on any ESP.
This is what AI Blaze generated in response to my immediate for the advertising and marketing electronic mail:
What I like: The hook is sweet. It will get straight to the purpose and catches your consideration. A ‘restricted time solely’ really feel provides a way of urgency. Plus, the usage of emojis is a pleasant contact.
Between Copy.AI, Hypotenuse.AI, and Blaze I’d select the latter to craft my advertising and marketing emails. Hypotenuse.AI gives extra electronic mail customization choices and alternatives to optimize for Website positioning and goal audiences.
4. Divi AI
Alongside AI instruments that revolutionize copywriting, there’s Divi AI, a game-changer within the web site design panorama. Divi AI streamlines the online design course of, permitting you to jot down contextually related content material in your pages and posts.
Divi AI equips you with the instruments and insights to realize professional-grade designs, from designing photos to writing copy to bettering and translating current copy.
Divi AI gives a spread of options that empower customers to design professional-grade web sites with out in depth coding information.
One of many key options of Divi AI is its potential to generate contextually related content material for net pages and posts. It analyzes the content material of an internet site and robotically generates textual content that’s each informative and interesting.
This function is particularly helpful for companies that wish to create high-quality content material with out spending hours writing it themselves.
Along with producing content material, Divi AI additionally gives customers with a spread of design instruments. These instruments enable customers to jot down customized CSS to type completely different design components, design AI photos, and edit photos with AI.
Divi AI is barely completely different from the opposite options talked about. I began with an empty web page and prompted it to jot down a title for a touchdown web page for an influencer advertising and marketing company.
The prompting course of is so simple as writing a immediate for ChatGPT or any of the opposite options talked about on this submit.
What I like: Making a handsome net web page with optimized content material is loads simpler and easier for anybody, even novices, with regards to Divi AI.
Selecting the AI Instrument for You
Many AI instruments can be found to assist entrepreneurs craft compelling, fascinating content material rapidly and effectively; you simply have to know the type of help you want and be prepared to check completely different instruments.
What different AI instruments do you suppose entrepreneurs ought to check out? Which of the instruments above are you most excited by utilizing?
Editor’s be aware: This submit was initially printed in October 2023 and has been up to date for comprehensiveness.
