With the countless quantity of newsletters individuals can subscribe to, electronic mail entrepreneurs have a lot to compete with of their subscribers’ inboxes. Electronic mail e-newsletter templates could make it simpler to design eye-catching newsletters.
I’ve discovered {that a} strong e-newsletter template is essential to designing an electronic mail that persons are inspired to click on by.
Uncover a few of my favorites under, plus suggestions for encouraging engagement.
Desk of Contents
What’s electronic mail e-newsletter design?
Electronic mail e-newsletter design encompasses each facet of the construction and aesthetic of your electronic mail newsletters, comparable to font, photos, colours, logos, content material, and template structure.
Out of your topic line to your structure, your e-newsletter should be cohesive and optimized to entice readers to click on and keep subscribed.
Why use electronic mail e-newsletter templates to your subsequent marketing campaign?
Making a template from scratch might be time-consuming and a bit daunting, particularly in the event you’re not very design-savvy. I like that electronic mail e-newsletter templates give electronic mail entrepreneurs a strong foundational design they will tweak to their liking.
By utilizing an electronic mail design template in your subsequent marketing campaign, you possibly can shortly and successfully create a constant e-newsletter fashion that may be simply maintained even within the occasion it will get handed onto one other DRI (Straight Accountable Particular person) — identical to what occurred right here at HubSpot.
“I turned the DRI for HubSpot’s Advertising Every day Publication a number of years into its inception,” HubSpot advertising supervisor and author Erica Santiago shared with me.
“Luckily, there was already a strong, tried-and-true template that made transitioning into the accountability straightforward, so our viewers by no means observed a change in who was curating it.”
Free Electronic mail Publication Templates
- HubSpot
- Moosend
- Litmus
- ConvertKit
- EngageBay
- ZURB
- Postcards
- Flodesk
- 99designs
- Beefree
- Marketing campaign Monitor
- MailerLite
- Sender
- Fixed Contact
- Themezy
- Drip
- MailPortfolio by SliceJack
- Materials Design by Paul Goddard
- Briar by SliceJack
- EmailOctopus
- MailBluster
- Klaviyo
- Publicate
- Omnisend
If accomplished nicely, electronic mail newsletters can do wonders that can assist you build an engaged subscriber base, preserve what you are promoting top-of-mind, and nurture leads which can be already making their approach down the funnel.
Nevertheless, “accomplished nicely” means extra than simply serving up nice content material. In actual fact, I believe an usually missed element of the newsletter creation course of is the design.
Don’t have time to construct out a customized template from scratch?
I’ve scoured the web for the very best sources for electronic mail e-newsletter templates and compiled them under.
Most of the templates have additionally been pre-tested for compatibility with main email service providers (ESPs) by way of Litmus — an online service that lets you preview the way in which your electronic mail will look on completely different electronic mail shoppers and units.
As soon as you discover one you want, obtain the template and customise it to suit your wants. Relying on compatibility, you possibly can even check out e-newsletter layouts on Google, Outlook, and different electronic mail suppliers.
1. HubSpot
Start using HubSpot’s free Email Template Builder
Worth: Free and paid choices obtainable.
Greatest for: Electronic mail entrepreneurs who’ve or want to have a number of newsletters devoted to completely different matters related along with your group.
In the event you’re a Marketing Hub person, HubSpot gives an excellent assortment of electronic mail templates you should use to your subsequent advertising electronic mail.
No must log off and seek for a template in one other market; these templates can be found to you proper inside the instrument.
Key Options
- Customise your template with out HTML or CSS
- Select from lots of of templates tailor-made to your topic, content material kind, buyer profile, and buyer stage in your funnel
- Templates might be personalized utilizing your distinctive buyer data within the CRM
- HubSpot’s electronic mail resolution gives glorious analytics and A/B testing capabilities, so you possibly can preserve enhancing your advertising plan over time
What I like: HubSpot supplies a whole, end-to-end resolution for all of your advertising necessities because it supplies entry to our complete CRM, centralizing your buyer information.
Seeking to create templates particularly for newsletters? HubSpot has you coated with our free specialized newsletter template builder.
2. Moosend
Worth: Free for 30 days; Professional — $9/month; Moosend+ and Enterprise — customized pricing.
Greatest for: Entrepreneurs and professionals who need an reasonably priced electronic mail template builder with superior options. Clear pricing with the choice so as to add superior options and construct a customized plan (Moosend+).
Moosend is a strong electronic mail advertising platform that makes it straightforward to design stunning electronic mail templates.
Whether or not utilizing one of many templates or creating your individual from scratch, the built-in AI Author will provide you with focused, real-time options. I really like you could enhance your topic traces and electronic mail copy with out ever leaving the editor.
With Moosend, you can too ship customized automated emails to subscribers primarily based on their pursuits and web site conduct. If you wish to develop your viewers, the platform has lead-generation instruments like types and touchdown pages. They’re simply customizable and require no prior data.
Key Options
- Drag-and-drop editor for straightforward template creation
- Superior performance like countdown timers, product blocks, and movies
- Over 100 pre-made templates you possibly can customise
- AI Author can enhance your copy earlier than you ship
- Automate customized electronic mail campaigns
- Ecommerce retailer house owners can join their web site with Moosend to draw extra subscribers and convert them with product suggestions and different upsell/cross-sell methods
Professional tip: There’s no must export templates — you possibly can ship your electronic mail newsletters by the platform. This makes it that rather more handy, for my part.
3. Litmus
Worth: Free; Particular person — $79/month; Small Groups — $159/month; Enterprise — customized.
Greatest for: A retail model or enterprise that sells meals, garments, or different merchandise. You may particularly benefit from the countdown timers.
Litmus gives a free electronic mail template assortment — from e-newsletter templates to account administration templates. All the templates have been examined with the platform. When you are required to create a Litmus account along with your electronic mail deal with to entry the templates, the templates themselves are freed from cost.
Key Options
- Free electronic mail template assortment
- Countdown timers to focus on the urgency of a sale or occasion
- Progress bars to encourage model loyalty
- Actual-time sentiment screens, which might enhance electronic mail engagement and income
- AI optimization to your emails
What I like: With its easy-to-use electronic mail builder, you possibly can effortlessly entry AI-powered electronic mail content material optimization capabilities comparable to recommended topic traces and alternate physique textual content tones. One thing that I believe is kind of time-saving at the moment!
4. ConvertKit
Worth: Free and paid choices.
Greatest for: Content material creators and influencers seeking to develop their electronic mail lists.
ConvertKit is a inventive electronic mail template platform that’s an excellent choice for bloggers, course creators, and extra. ConvertKit comes with email automation tools, sign-up types, and lots of extra integrations.
To make use of ConvertKit’s electronic mail e-newsletter templates, you’ll want to enroll in a plan, however the excellent news is that they provide each free and professional subscriptions. Whereas this platform is extra on the inventive facet, I imagine its huge array of templates and gear integrations will assist companies in any trade improve their electronic mail e-newsletter.
Key Options
- Simply embed electronic mail advertising and subscriber types anyplace in your WordPress web site
- Instruments that can assist you develop your subscriber lists, ship focused newsletters, enhance product gross sales, and set up membership websites
- A/B testing capabilities
What I like: What I discover distinctive about ConvertKit is its skill to make use of the A/B check operate to match two distinct topic traces. It would split-test the topic traces (15% for every line) for the primary 30% of your emails. The opposite 70% of the emails can have the topic line that receives essentially the most opens.
5. EngageBay
Worth: Free; Paid plans begin from $11.04/month.
Greatest for: SMBs, startups, and solopreneurs on a funds.
EngageBay is a free electronic mail e-newsletter template and advertising automation software program for small companies, startups, and solopreneurs. With EngageBay, you get templates for varied industries, together with actual property, journey and tourism, well being and health, ecommerce, know-how, magnificence, and extra.
Key Options
- Hundreds of lovely, responsive, and customizable HTML templates at no cost
- Templates cowl newsletters, welcome campaigns, cart abandonment, chilly emails, promotions, occasions, transactions, gross sales, and extra for every trade
- Customise the e-mail templates to match your model
- A/B testing capabilities
What I like: The free electronic mail e-newsletter template instrument lets you customise templates to replicate your model. I like how EngageBay’s templates are instantly built-in with their CRM, making managing and personalizing your campaigns straightforward.
6. ZURB: Foundation for Emails
Worth: Free
Greatest for: Rookies studying to design emails for the primary time.
ZURB Studios has 5 responsive electronic mail templates obtainable at no cost, together with the e-newsletter one above. It has an excellent, fluid structure you possibly can customise with your individual colours, photos, and wording.
The template equipment comes with a separate CSS stylesheet and HTML file to ease the enhancing course of. Most electronic mail code editors will place the CSS in line with the HTML itself after each are uploaded individually.
In the event you’re going so as to add photos to your e-newsletter, remember the fact that you’ll should create a separate folder and compress it with the CSS stylesheet earlier than importing.
Key Options
- You may see how every template seems to be on completely different electronic mail shoppers with the screenshots from every template’s electronic mail consumer checks supplied on the positioning
- Layouts are optimized for many electronic mail shoppers — aside from outdated variations of Outlook
- Gives CSS and HTML recordsdata so that you can edit
What I like: I personally discover Zurb’s Masterclass finest as a result of it’s good for freshmen to learn to use the templates. You even get three free tutorials on responsive electronic mail design.
Professional tip: When you’ve chosen a template, use HubSpot’s free email marketing software to craft your message and ship a e-newsletter out to the world.
7. Postcards
Worth: Free; Plus — $16/month; Professional — $24/month.
Greatest for: Entrepreneurs with little to no coding expertise.
Postcards supplies a few of the best-designed electronic mail template builders in the marketplace which can be up-to-date and require no earlier coding expertise.
With Postcards, you can too simply create professional-looking emails with their pre-designed electronic mail templates which can be customizable.
Their electronic mail builder is a game-changer for entrepreneurs, designers, and builders who need to streamline their electronic mail creation course of and deal with what issues: crafting participating content material and design.
Key Options
- No-code electronic mail template builder
- Pre-designed electronic mail templates
- Save earlier e-newsletter emails for future use
What I like: You recognize why I believe Postcards works so nicely? It’s a no-code platform with distinctive content material historical past and enterprise-level collaboration options. You may retailer your work within the detailed model historical past, permitting you to return in time and get well a profitable electronic mail template.
8. Flodesk
Worth: Free for 30 days; Electronic mail Advertising — $35/month billed yearly; Ecommerce — $24/month billed yearly.
Greatest for: Entrepreneurs who leverage segmentation of their emails and who want to successfully push readers to their ecommerce websites.
Flodesk is an electronic mail e-newsletter design platform with over 3,000 electronic mail templates and designs to reinforce your electronic mail advertising. Furthermore, I’m a giant fan of their modern template designs, that are fairly eye-catching.
Key Options
- 3,000+ electronic mail templates
- Join your ecommerce web site to assist with automation and analytics
- Viewers segmentation capabilities
- Its subscription value is a flat payment — irrespective of what number of emails you ship, you’ll pay the identical value and by no means should improve your subscription to get the entire perks
Professional tip: Wish to section your prospects when sending them newsletters? Nicely, Flodesk lets you type your viewers so that you simply keep as related as attainable.
9. 99designs
Worth: Free
Greatest for: Entrepreneurs new to electronic mail advertising who will respect 99designs’ useful group and intuitive templates.
99designs is a rising on-line group and collaboration platform for designers and small companies, they usually have an excellent designer weblog and enterprise weblog.
As a free providing to their weblog readers, they launched a set of 45 free email templates — good for newsletters, promotional messages, and customized responses.
Key Options
- 45 free electronic mail templates
- All templates are totally responsive and appropriate with all main electronic mail shoppers
- Join with an skilled designer in the event you need assistance crafting your e-newsletter template
Professional tip: What I believe is nice about 99designs is you could additionally begin a design contest to check customized electronic mail template choices from varied designers.
10. Beefree
Worth: Free and paid choices obtainable.
Greatest for: Companies of all sizes. From freelancers to enterprise-level organizations who want sturdy collaboration and electronic mail creation options.
I believe Beefree is the final word resolution for creating charming emails with none coding expertise. With its in depth library of over 1,500 responsive templates, you’ll have a variety of choices to deliver your electronic mail designs to life.
Plus, I really like that there’s no join wanted. You may simply begin as is.
Key Options
- 1,500+ responsive electronic mail templates
- Drag-and-drop performance empowers you to create on-brand e-newsletter emails simply
- Collaborative options allow a number of workforce members to work collectively seamlessly on electronic mail templates
- Seamless integration with HubSpot lets you effortlessly export your electronic mail designs for a clean transition
Professional tip: There’s even an choice to rent a designer on the platform who can assist you customise your electronic mail templates.
11. Campaign Monitor
Worth: Free for 30 days, plans begin at $12/month.
Greatest for: Companies of all sizes.
Marketing campaign Monitor is one other free electronic mail e-newsletter template and advertising platform. With quite a lot of electronic mail templates for newsletters, welcome emails, and promotional campaigns, Marketing campaign Monitor makes designing emails straightforward.
It helps you maximize your gross sales by staying on-brand and making a seamless buyer expertise.
Key Options
- Drag-and-drop editor for straightforward customization
- Responsive electronic mail templates for all advertising wants
- Can connect with your web site or ecommerce web site and compile your analytics
- Tracks when emails are despatched, delivered, and opened
What I like: Marketing campaign Monitor has one of the vital distinctive options I’ve encountered in an electronic mail builder. That’s, you possibly can lock particular areas of the template in order that your workforce alters solely the data you need them to. This protects your model identification and necessary enterprise information.
12. MailerLite
Worth: Free, paid plans begin at $9/month.
Greatest for: Organizations with prospects in varied time zones.
MailerLite gives varied e-newsletter templates for promotions, bulletins, and extra. With its fashionable e-newsletter designs, MailerLite makes positive its prospects keep updated whereas sending newsletters.
I like that MailerLite supplies information insights as nicely. One factor I discover helpful about MailerLite is that they’ll ship your emails primarily based in your prospects’ time zones, permitting you to ship emails that get essentially the most opens. MailerLite additionally supplies A/B break up testing instruments so you possibly can establish the very best model of each electronic mail you ship.
Key Options
- Customise the templates utilizing both an HTML editor or a drag-and-drop editor
- Join your MailerLite account to your web site
- Develop your viewers with MailerLite’s touchdown pages, subscription types, and pop-ups
- Optimize electronic mail ship occasions primarily based in your receipts’ native time zones
Professional tip: With the free plan, you possibly can create your individual customized templates. Nevertheless, if you wish to entry their template choices, you’ll should look into their paid plans.
13. Sender
Worth: Free; paid plans begin at $8.33/month.
Greatest for: Electronic mail entrepreneurs on a funds and small to medium-sized companies.
Sender is an all-in-one electronic mail and SMS advertising platform for ecommerce and small to medium-sized companies who need to attain out to their prospects at an reasonably priced and accessible value.
Sender supplies delivery-friendly textual content and branded HTML electronic mail newsletters to attach along with your electronic mail subscribers and largest followers. Sender additionally lets you design extremely responsive and crowd pleasing pop-ups and types to draw sign-ups and execute SMS advertising for increased conversions.
Key Options
- A library of 35+ visually beautiful, premium-feel e-newsletter design templates which can be totally customizable to your particular enterprise necessities
- All templates have responsiveness baked into the design, so your emails are assured to play properly on cell units
- Ship as much as 15,000 emails each month to 2,500 contacts without charge with the Free Endlessly plan
- Superior electronic mail advertising options comparable to segmentation and automation obtainable with premium plans
What I like: The very best a part of utilizing Sender is the entry to their assist workforce — I used to be shocked by their swift response time!
14. Constant Contact
Worth: $12 per thirty days or $80 per thirty days.
Greatest for: Non-profit organizations.
Do you run a non-profit? If that’s the case, that is the newsletter tool particularly for you. Fixed Contact is an electronic mail e-newsletter builder that gives particular templates to assist non-profits increase funds and market their missions.
With lots of of templates to select from, you’ll make sure to discover a design primarily based on the template you want and what kind of non-profit you run.
I believe an incredible characteristic from Fixed Contact is the enterprise analytics. Whereas utilizing the platform, you possibly can see when emails are despatched, delivered, opened, and shared. Additionally, you will be capable to see prime traits and ship customized emails to your donors and subscribers.
Key Options
- Join Fixed Contact to your social media profiles
- Consists of sign-up types and textual content message advertising instruments
- Observe when emails are despatched, delivered, opened, and shared
What I like: Fundraising is simpler with their integration choices, comparable to DonorPerfect, Blackbaud, Neon CRM, and Qgiv. I additionally discovered it straightforward so as to add any options to advertise your occasions.
15. Themezy
Worth: Free
Greatest for: Sending advertising emails on a number of units.
Obtain 16 free HTML, CSS, and PSD customizable electronic mail templates on Themezy.
You don’t should submit an electronic mail deal with to get began, and there are numerous colour schemes and layouts to fulfill your electronic mail checklist’s wants.
Key Options
- 16 free HTML, CSS, and PSD customizable electronic mail templates
- All templates are responsive
- No account essential to entry these templates
Professional tip: The templates are designed to be responsive throughout units to make sure that your subscribers can learn your e-newsletter. So, in the event you’re sending emails on each gadget like I’m, you possibly can make certain that your template works regardless.
16. Drip
Worth: Free for 14 days, then funds primarily based on the variety of subscribers. For as much as 500 contacts, it’s $19/month, and the worth goes up from there.
Greatest for: Ecommerce manufacturers.
Drip gives electronic mail advertising and SMS advertising for ecommerce manufacturers. Drip is a brand new platform that allows you to arrange electronic mail advertising campaigns by lots of of customizable templates.
Together with their electronic mail e-newsletter templates, Drip gives glorious CRM instruments, information analytics, and development trackers. Because of this, you’ll be capable to higher market your self by your campaigns.
Key Options
- Tons of of customizable templates
- Integrates along with your WordPress web site, so you should use Drip with out being on Drip
- It gives varied advertising and analytics instruments, from electronic mail advertising to SMS advertising campaigns
What I like: You recognize what I discover handy about Drip? It comes with 150 native integrations, so you should use it with virtually any advertising platform.
17. MailPortfolio by SliceJack
Worth: Free
Greatest for: Electronic mail entrepreneurs who love visuals.
In case your advertising technique is closely reliant on visuals, I believe MailPortfolio is ideal for you. It’s a minimalist template with no added background distractions.
Whereas it was made for these seeking to show private inventive portfolios, I imagine it’s additionally appropriate for bigger companies and organizations.
Key Options
- Free obtain from GitHub
- A lot of house for including photos to your e-newsletter
- The templates have been examined with Litmus, are responsive, and work completely on all electronic mail shoppers
(Notice: older variations of Outlook could not render the entire fonts, and the Android Gmail app just isn’t totally supported.)
Professional tip: Be sure to don’t use the inventory photos on the MailPortfolio template. You must change them — in any other case, your newsletters received’t work as nicely. One thing I realized the exhausting approach.
18. Material Design by Paul Goddard
Worth: Free
Greatest for: Multi-purpose newsletters.
This template relies on Google’s Materials Design and has a robotic-retro really feel. It’s good for sending out multi-purpose newsletters that includes new merchandise, occasions, and different bulletins on the similar time.
Key Options
- The template gives a timeless, technological look
- This theme obtain contains customizable HTML recordsdata
- Has been examined on Litmus, is appropriate with all main ESPs, and is responsive
Professional tip: What I’ve realized is that in the event you’re having hassle downloading the template, you possibly can entry it from Paul’s Google Drive hyperlink, too.
19. Briar by SliceJack
Worth: Free
Greatest for: Entrepreneurs searching for a minimalist design.
I believe Briar is the proper e-newsletter template for entrepreneurs searching for a fluid, minimalist design that includes photos and textual content that don’t overshadow one another.
It’s good for sending out common newsletters, and you may customise the inline CSS recordsdata.
Key Options
- Customizable CSS recordsdata obtainable by GitHub
- The template has been examined with Litmus and works with all main ESPs
Professional tip: One hack I realized is you could simply use these templates to your MailChimp campaigns with their very own HTML file.
20. EmailOctopus
Worth: Free
Greatest for: Product or sale bulletins.
EmailOctopus is a advertising service that launched a sequence of 11 templates that can be utilized to create newsletters for quite a lot of industries.
Whether or not you’re advertising for a trend model or a medical provide firm, one of many templates will suit your wants.
The templates have the “typical” e-newsletter look however help you add product bulletins, characteristic tales, and CTAs wherever you’d like.
Key options
- Templates might be modified by any WYSIWYG editor.
- The downloads embody the HTML recordsdata.
- Templates have been examined by Litmus throughout all main ESPs.
- Attentive to all display sizes.
What I like: EmailOctopus can be GDPR compliant, so I discover utilizing all their free templates protected.
21. MailBluster
Worth: Free and paid choices obtainable.
Greatest for: Firms that need bulk emails on a funds.
MailBluster brings you an interactive resolution for the very best electronic mail e-newsletter design.
Other than all of the important electronic mail advertising options, MailBluster features a hefty lot of free electronic mail e-newsletter templates.
Select from a mass assortment of their e-newsletter templates or create from scratch to construct your individual. Additionally, you possibly can customise your individual template by enhancing the present one from their massive template gallery.
Key Options
- Highly effective drag-and-drop editor
- Electronic mail automation characteristic
- Interactive real-time monitoring and reporting, checklist segmentation, A/B testing for electronic mail entrepreneurs, and extra
- Templates are appropriate with all main ESPs
- One-on-one assist, whatever the value tier you’re in
What I like: MailBluster gives a free choice that lets you ship 62,000 month-to-month emails and limitless subscribers. That is most likely the very best deal for any firm wanting bulk electronic mail providers.
22. Klaviyo
Worth: Free for 250 subscribers or much less; paid plans begin at $20/month and go up from there, relying on the variety of subscribers and electronic mail sends.
Greatest for: Ecommerce manufacturers.
Klaviyo has what we’re all right here for — aesthetically pleasing template designs. However Klaviyo gives greater than that.
It pulls useful information out of your tech stack by way of customized and pre-built integrations from ecommerce platforms comparable to Shopify and Adobe Commerce. It may well additionally combine with different platforms like Fb and Google Advertisements.
With all this information, Klaviyo can assist you create a whole profile of each buyer, which is able to encompass:
- The merchandise/providers they’ve ordered from you.
- Their searching historical past.
- Product preferences.
- Most well-liked channels.
I discover this tremendous spectacular and useful as a marketer.
Key Options
- Combine with platforms like Fb Advertisements and Google Advertisements so Klaviyo can take person information to additional personalize your emails
- Suitable with ecommerce platforms and delivery platforms like ShipStation and AfterShip
- Automate your e-newsletter course of by way of Klaviyo AI
What I like: Klaviyo’s options make segmentation and personalization easy.
23. Publicate
Worth: Free trial, then $49 or $69 per thirty days.
Greatest for: All kinds of companies and organizations.
Publicate boasts all kinds of electronic mail templates for nearly any trade you could customise to your model with their drag-and-drop editor. All their templates are responsive and optimized for pace.
Publicate additionally integrates with Gmail and Outlook and permits customers to view detailed analytics of their emails’ performances.
Key Options
- Drag-and-drop editor
- Integrates with Gmail and Outlook
- Incorporates a model equipment to match your model’s colours, brand, and pictures
- Gives an analytics dashboard to see how your emails carry out
What I like: I particularly take pleasure in that it features a Model Package — you possibly can add model photos and logos for use in your messages.
24. Omnisend
Worth: Free to customized enterprise pricing primarily based on the variety of contacts. Paid plans begin at $16/month for 500 contacts.
Greatest for: Entrepreneurs looking for an all-in-one electronic mail advertising platform.
Omnisend is a advertising automation platform that operates electronic mail, push notifications, pop-ups, and extra.
I really like you could develop your electronic mail checklist by gathering customer data proper in your web site and sending automated electronic mail campaigns with Omnisend.
With Omnisend, customers can arrange segmented campaigns throughout varied channels and observe metrics. You too can sync Omnisend to your retailer for higher outcomes.
Key Options
- Tons of of responsive electronic mail templates for various functions
- Observe the metrics of all of your campaigns
- Join Omnisend to your web site or ecommerce retailer
What I like: Omnisend leverages AI to assist customers give you topic traces.
Greatest Locations to Discover Electronic mail Publication Templates
- Feshto
- Themeforest
- HubSpot
- Mailchimp
- Lively Marketing campaign
- Canva
- Adobe Specific
- CakeMail
- MJML
- Microsoft Workplace Template
- Template Forest
1. Feshto by Liramail
Worth: $59 for an all-in-one bundle.
Greatest for: These templates are good for product options and testimonials from glad prospects.
Feshto is an electronic mail bundle that helps ecommerce firms characteristic merchandise of their newsletters and share testimonials from glad prospects. It comes with a weekly digest module, which is their model of a e-newsletter.
I respect that the module encompasses a stylish, clear design that ensures your photos and replica aren’t distracting from one another.
You may select from their varied layouts, comparable to “Weekly Digest,” “Metropolis Story,” and “Weblog Article.” Whereas the default themes are black and white, you can also make edits in your most popular WYSIWYG editor.
Feshto’s templates are responsive and appropriate with all main ESPs.
2. ThemeForest
Worth: $6-$29 per template.
Greatest for: Buying particular person electronic mail templates.
I believe ThemeForest is an superior useful resource for electronic mail templates in case you have some funds to spend. Their library has over 460 e-newsletter templates in all completely different colours, types, and themes.
The templates are rated utilizing a four-star system, and you may filter by ranking, value, recency, and recognition.
Right here’s one instance from its library:
Market – Responsive Newsletter with Template Builder ($20)
This template has eight pre-built layouts, 24 colour variations, 24 full-layered PSD recordsdata, and extra. Plus, it’s supported by all main electronic mail shoppers.
3. HubSpot Email Copy Templates
Worth: Free
Greatest for: In the event you’re searching for written templates you could put into your electronic mail instrument, these are the templates for you.
HubSpot gives free electronic mail templates that empower you to market and promote what you are promoting over electronic mail with out writing a single line from scratch. These free electronic mail template downloads prevent money and time.
The templates might be downloaded proper to your pc and can be utilized by any kind of enterprise.
4. Mailchimp
Worth: Free to $350 per thirty days.
Greatest for: All electronic mail advertising wants.
Mailchimp is an all-in-one advertising platform that helps small and enormous companies scale and develop their enterprise by advertising strategies and automations.
Mailchimp has quite a lot of pre-made templates in its electronic mail e-newsletter instrument.
Apart from supplying you with over 100 designs to select from, Mailchimp additionally offers you the choice to obtain their Email Blueprints, which lets you customise HTML templates.
5. ActiveCampaign
Worth: Free to $259 a month.
Greatest for: Entrepreneurs searching for a full-service electronic mail supplier along with templates.
ActiveCampaign is a full-service electronic mail supplier that gives electronic mail advertising automation and CRM instruments.
Its library of e-newsletter templates lets you create conversion-optimized, visually impactful emails with out touching a single line of code.
ActiveCampaign is free, however you will want to enroll in an account to make use of and consider their electronic mail templates. You should utilize the vast majority of their templates at no cost, however in order for you some customization, you’ll need to improve to a paid account.
6. Canva
Worth: Free; Canva Professional — $15/month.
Greatest for: A platform with nice design and customization choices.
Canva is a web-based graphics software program that gives free templates for a large number of issues like Instagram posts, resumes, and electronic mail newsletters.
I believe Canva is a good instrument as a result of you’ll find free templates for particular niches like trend, tech, culinary, and lots of extra.
Whereas there’s a paid tier, most of the premade templates are free, and you may add your individual customizations with out having to pay further.
7. Adobe Express
Worth: Premium – $9.99 per thirty days; Groups – $12.99 per thirty days.
Greatest for: These searching for a graphic design instrument.
Adobe Specific, previously referred to as Adobe Spark, is one other browser-based graphic design instrument that has a large number of templates and capabilities to assist any firm create a e-newsletter.
Much like Canva, Adobe gives premade templates primarily based on trade classes like images, structure, and trend. To entry the templates, it’s essential to join an account with Adobe.
8. CakeMail
Worth: Free
Greatest for: Discovering free electronic mail templates with no strings hooked up.
CakeMail is an electronic mail advertising instrument that features user-friendly automation instruments and lets you create customizable emails for any particular person, event, and area of interest.
CakeMail gives over 50 free editable electronic mail templates which can be divided into smaller area of interest classes.
One of many benefits of CakeMail is that you simply shouldn’t have to enroll to make use of the e-mail templates supplied, however if you want to see how your electronic mail campaigns are performing, you possibly can register for an account.
9. MJML
Worth: Free
Greatest for: HTML electronic mail design.
MJML is an HTML-based electronic mail designer. They’ve all kinds of free templates which can be personalized for the kind of electronic mail advertising your organization is attempting to do, together with newsletters, promotions, and seasonal emails.
When you discover a template that you simply like, MJML lets you see the template and the HTML code in actual time as you edit it.
As a result of MJML is HTML-based, you’ll have to copy your code and switch it to the HTML editor in an electronic mail advertising service to make use of the template.
10. TemplateMonster
Worth: Varies, pay per template.
Greatest for: Buying reasonably priced, particular person templates.
TemplateMonster gives quite a lot of electronic mail e-newsletter templates, all of which can be found for comparatively low costs.
I discover their templates are clear, customizable, and straightforward to make use of, they usually’re appropriate with most main electronic mail shoppers, comparable to Gmail and Yahoo Mail.
Moreover, the templates include built-in responsive layouts for display adaptability and PSD sources for a litany of customization choices.
11. Microsoft Office Templates
Worth: Free and paid electronic mail templates.
Greatest for: Microsoft Workplace customers.
Microsoft Workplace has quite a lot of instruments, together with in depth templates that can be utilized for Microsoft Phrase, Excel, and PowerPoint.
You may additional slim down your templates relying on the class of what you are promoting. Whereas Microsoft does supply free templates, they’re restricted. For paid templates, you need to obtain Microsoft 365.
The best way to Customise Electronic mail Publication Templates to Enhance Engagement
Now that you’ve the sources to discover a template, it’s time for the enjoyable half: customizing it. For my part, how nicely you customise your chosen template will make or break your e-newsletter.
Comply with the steps I define under to design successful electronic mail newsletters.
1. Select headings properly.
To assist with the general movement of your electronic mail, it’s good to refine your headings and subheadings.
Not solely do they draw consideration to crucial components of your e-newsletter, however additionally they divide sections and provides your textual content a visible hierarchy to assist readers course of data within the appropriate sequence.
2. Create a cohesive look.
Select constant typography, colours, and spacing to present your electronic mail a cohesive look. You’ll need to select colours that complement one another and don’t overwhelm the attention.
I like to recommend sticking to your already established model colours.
Figuring out a little bit color theory will repay and allow you to create participating emails.
3. Add your brand and model colours.
Talking of cohesiveness, swapping the template’s inventory colours to your personal branding can shortly create a cohesive design.
Use your individual logos, model colour scheme, and visible aesthetic in order that all your advertising supplies have an identical theme.
4. Hold it quick.
Nobody desires to open a e-newsletter to see a wall of textual content. I like to recommend you retain your messaging concise in order that readers can shortly scan it whereas getting all of the pertinent data they want.
5. Put photos to make use of.
Photographs can vastly enhance the readability of your e-newsletter and supply much-needed buffers between textual content.
Photographs and infographics are additionally nice methods to show data in an interesting approach. They need to be high-quality and consistent with your model’s messaging.
6. Make it mobile-friendly.
As extra individuals use telephones to entry electronic mail, ensuring your e-newsletter has a mobile-friendly design is a should. Select a responsive design that adapts to no matter mode (pill, cell, or desktop) your readers are utilizing.
7. Use clear CTAs.
Enhance conversions and engagement by utilizing attention-grabbing CTAs. Entice your readers to click on utilizing persuasive language, eye-pleasing colours, and correct placement.
Utilizing a contrasting colour design will assist your CTA stand out. I discover that including a well-designed button can entice subscribers’ consideration and immediate them to take motion.
8. Check and make changes.
To search out the very best e-newsletter format, you’ll want to make use of A/B testing to find out which performs higher. Check out completely different designs over a set time frame, examine outcomes, and go together with the one which performs the very best.
Get Began on Your Electronic mail Advertising Publication
Able to draft your subsequent electronic mail e-newsletter marketing campaign? I hope this weblog has made you’re feeling extra ready.
Obtain one of many glorious e-newsletter templates from the template galleries and touchdown pages above. Then, learn to craft an electronic mail e-newsletter your viewers will need to interact with.
Editor’s Notice: The publish was initially revealed in December 2018 however was up to date for comprehensiveness in December 2019.
