I nonetheless keep in mind the primary time I sat down to write down a case study as a SaaS content material marketer. The shopper was a budding tech startup, and I wasn’t solely certain the place to start.
Since then, I’ve written a number of case research for various corporations, and I’ve seen that every one demanded a novel strategy — whether or not it was within the analysis part, how I interviewed stakeholders, or the best way I structured the narrative.
Regardless of these variations, one factor remained fixed: the focus was at all times showcasing the product’s energy and worth.
Placing collectively a compelling case research is without doubt one of the strongest methods for showcasing your product and attracting future prospects. However it’s not straightforward to create case research that your viewers can’t wait to learn.
On this publish, I’ll go over the definition of a case research and the very best examples to encourage you.
Desk of Contents
What’s a case research?
A case research is an in depth story of one thing your organization did. It features a starting — usually discussing a problem, an evidence of what occurred subsequent, and a decision that explains how the corporate solved or improved on one thing.
A case research proves how your product has helped different corporations by demonstrating real-life outcomes. Not solely that, however advertising and marketing case research with options usually include quotes from the client.
Which means that they’re not simply advertisements the place you reward your individual product. Quite, different corporations are praising your organization — and there’s no stronger advertising and marketing materials than a verbal advice or testimonial.
An excellent case research additionally has analysis and stats to again up factors made a couple of undertaking’s outcomes.
There are a number of methods to make use of case research in your advertising and marketing technique.
From that includes them in your web site to together with them in a gross sales presentation, a case research is a robust, persuasive device that reveals prospects why they need to work with you — straight from one other buyer.
Writing one from scratch is difficult, although, which is why we’ve created a set of case research templates so that you can get began.
There’s no higher technique to generate extra leads than by writing case studies. Nonetheless, with out case research examples from which to attract inspiration, it may be troublesome to write down impactful research that persuade guests to submit a kind.
Advertising Case Research Examples
That will help you create a beautiful and high-converting case research, I’ve put collectively a listing of a few of our favorites. This checklist contains well-known case research in advertising and marketing, expertise, and enterprise.
These research can present you easy methods to body your organization’s affords in a approach that’s helpful to your viewers. Have a look, and let these examples encourage your subsequent good case research design.
These advertising and marketing case research with options present the worth proposition of every product. Additionally they present how every firm benefited in each the brief and long run utilizing quantitative information.
In different phrases, you don’t get simply good statements like “This firm helped us so much.” You see precise change inside the agency by numbers and figures.
You’ll be able to put your learnings into motion with HubSpot’s Free Case Study Templates. Out there as {custom} designs and text-based paperwork, you may add these templates to your CMS or ship them to prospects as you see match.
Download These Free Case Study Templates
1. “How Handled Scaled from Zero to 121 Locations with the Help of HubSpot,” by HubSpot
The final two occasions I moved homes, I organized the entire technique of packing up containers, ordering autos, carrying issues up the steps to the brand new residence, and rearranging stuff myself. Should you’ve accomplished this earlier than, you know the way annoying it’s, particularly when you’ve got different commitments like work or college.
Dealt with, a house companies concierge, goals to alleviate that stress by taking full management over the transferring course of. Nonetheless, not like conventional transferring corporations, Dealt with developed a brand new approach of transferring that makes use of expertise and high-level service reps to ship personalised concierge companies to prospects.
To implement this mannequin successfully, the corporate wanted a CRM platform with automation capabilities to streamline the tons of of workflows.
After attempting a number of in style CRMs, the corporate’s President and CEO, Seth Waite, selected HubSpot as their CRM of selection. After studying easy methods to use HubSpot to its fullest potential, Seth and his staff have been capable of automate convoluted processes and put gross sales, advertising and marketing, and customer support initiatives right into a unified system of report.
This gave each staff member 360-degree visibility into their prospects and freed up time for them to ship concierge-level companies and reply prospects’ questions.
With HubSpot’s assist, Seth and his staff have been capable of scale Dealt with from zero to 121 areas (within the US) in 37 states in simply 18 months.
Takeaway
This case research meticulously described, intimately, the challenges Dealt with was dealing with, their course of to find an answer (HubSpot), and the way that answer helped the corporate scale. You should use this format if you actually need to present potential prospects how effectively your product works for his or her wants.
2. “Rozum Robotics intensifies its PR game with Awario,” by Awario
Rozum Robotics is an organization that builds stand-out robotic options like high-precision servo motors, frameless motors, and robotic device changers. The corporate additionally created a complicated robotic espresso home referred to as Rozum Cafe.
Nonetheless, it had hassle rising model consciousness and producing leads for the espresso home. After attempting a number of instruments, the advertising and marketing staff at Rozum Robotics selected Awario, a model monitoring device, to assist them step up the corporate’s PR and lead gen recreation.
With Awario, the staff was capable of scale back the time it spends discovering and monitoring related media sources and influencers for selling the espresso home by 70%. It was additionally capable of outline two new goal audiences for the cafe, spot viral content material, react to mentions of the cafe on-line, analyze opponents’ social media posts, and examine the sentiment of Rozum Cafe with related automated espresso spots.
In consequence, Rozum Robotics was capable of save time, discover and goal new audiences, nurture newly fashioned media relations, and enhance the standard of leads generated.
Takeaway
From the bounce, this case research offers an summary of Rozum Robotics, together with what the corporate does, its ache factors, challenges, after which the answer. On the finish, there’s a brief bullet checklist of the outcomes and enhancements that Awario helped generate for his or her shopper.
Dividing your case research into these sections makes it simpler for potential prospects to skim by and perceive.
3. “How Meagan and Alex of Agents of Change 10X-ed Their Income With Thinkific,” by Thinkific
When Meagan Mitchell, one-half of Brokers of Change, took the ASWB examination to turn out to be a licensed medical employee, she solely wanted to get a e-book with which to arrange. There have been different studying supplies, however they have been both restricted or costly. To not point out outdated, too.
Noticing these inefficiencies, Meagan and her husband, Alex, determined to create up to date supplies and adapt the best way individuals studied for his or her licensing exams to incorporate extra expertise. That’s how Brokers of Change was created in 2020.
On the time, Meagan was doing particular person and group tutoring for individuals about to take their exams, however Alex suggested her to add her tutoring content material on a course platform so individuals can be taught at their very own tempo. They began with Gumroad, however a 12 months later, they outgrew the platform and began on the lookout for a extra strong one. That’s how they discovered Thinkific.
With Thinkific, Meagan and Alex have been capable of construct an all-encompassing licensing examination prep course, construct robust communities throughout a number of social media platforms, and assess their prospects’ wants and iterate accordingly. They’ve additionally been capable of create a branded cellular app for learners on the go, which has actually boosted their enterprise.
In consequence, they’ve been capable of 10X their annual income (from after they have been utilizing Gumroad) and rework Brokers of Change right into a thriving enterprise.
Takeaway
This case research not solely explains Meagan and Alex’s reasoning behind creating a web-based enterprise that focuses on social staff, but it surely additionally lists another classes readers can be taught from the couple on constructing and scaling a web-based enterprise.
With this strategy, you not solely present individuals the worth of your product, however you additionally ship worth by letting them be taught from purchasers who is likely to be in the identical place as them.
4. “Embracing first-party data: 3 success stories from HubSpot,” by Assume with Google
On this case research, Christen Luciano, director of strategic alliances at HubSpot, explores how three small to mid-sized companies (SMBs) used first-party information (information collected immediately out of your viewers, whether or not prospects, web site guests, or social media followers) to enhance their advertising and marketing effectiveness.
The primary firm is Zoe Monetary, a New York-based wealth-planning platform. This firm’s first-party information, saved within the HubSpot CRM platform, supplied insights into what makes an excellent shopper.
They used the information to optimize their Google Adverts campaigns, which resulted in its most precious shopper section making up 60% of gross sales, the very best ever because the firm was based in 2018.
The second firm is Cluey Studying, a web-based tutoring startup that helps dad and mom discover personalised college help for his or her youngsters throughout Australia and New Zealand. The Cluey staff used the first-party information they saved with HubSpot and Google’s shared answer to achieve certified potential prospects with related campaigns. With this technique, Cluey’s advertisements elevated in effectiveness by 190%, and the price of conversions decreased by 17%.
The third firm is France-based startup Agicap, which struggled to face out in a web-based house saturated with advertisements from its opponents. By feeding its first-party CRM information from HubSpot into Google Adverts and leveraging Google’s Buyer Match function, Agicap was capable of reengage its certified leads with related advertisements. This resulted in a ten% improve in conversions and a 15% improve in income progress.
Takeaway
You probably have a number of purchasers who use the identical device in related methods to get particular outcomes, you may group them collectively in a single case research as a substitute of making separate case research for every of them. This manner, potential prospects who would profit from utilizing your device in the identical approach can see themselves in every firm you mentioned within the case research.
5. “A Healthcare System Plans for Resilience,” by Herman Miller
Herman Miller sells smooth, utilitarian furnishings with no frills and excessive performance, and this case research particulars its partnership with a Catholic well being system that features 1000’s of healthcare amenities throughout the U.S.
This group, which is deeply dedicated to the atmosphere and monetary stewardship, needed to make its rising portfolio of amenities extra environment friendly, efficient, and agile.
To do this, its Planning, Design, and Building (PDC) staff began planning for amenities that may reply to conditions and accommodate adjustments of all magnitudes. Nonetheless, the group needed to scale back fragmentation and guarantee consistency throughout areas, so it partnered with Herman Miller (and its community of supplier companions, e.g., OfficeWorks).
Herman Miller labored with this group to develop processes for planning, designing, and executing these tasks whereas assembly stringent tips. They have been additionally capable of repurpose the present casework and furnishings for the brand new clinics, which saved the group over 50% of what it might’ve value to order issues model new.
No materials from the undertaking ended up in landfills, which is a win for each the atmosphere and the group.
There have been additionally different advantages of working with Herman Miller, which included saving time through streamlined processes/options, getting dependable day-to-day service from OfficeWorks (which is totally built-in into the group’s staff), stress-free disassembly and reinstallation, and continuity with updates.
Takeaway
Just like the Dealt with case research by HubSpot, this one by Herman Miller takes an expository strategy, which is efficient if the shopper you’re discussing within the case research used your product/service for a big undertaking with totally different transferring components.
An expository strategy means that you can describe these transferring components after which join them neatly on the finish as you describe the eventual outcomes you helped the shopper obtain.
6. “Sephora at Kohl’s to Expand Shop-in-Shop Concept to All Kohl’s Locations,” by Retail Touchpoints
Sephora first partnered with Kohl’s in 2021, the division retailer retailer, to interchange Kohl’s magnificence choices with Sephora counters.
On the time, each corporations deliberate about 200 retailer launches, however the partnership was so profitable that the partnership grew to incorporate practically 400 shops in 2022. With the identical progress charges reported that 12 months, Kohl’s anticipated that, by 2023, it’s going to have opened 800 Sephora at Kohl’s areas.
Because the launch of the partnership in August 2021, Kohl’s has seen over 1 million new prospects, noting that the collaboration is attracting youthful and extra various audiences. The partnership is now projected to achieve $2 billion in annual gross sales by 2025.
Takeaway
Earlier than describing the success of the preliminary partnership between Sephora and Kohl’s, this case research famous that the collaboration is ready to develop.
You probably have a shopper who’s renewing their partnership with your corporation, you would take this strategy by first making it identified that they’re persevering with their collaboration with you after which explaining why (the preliminary collaboration was massively profitable).
7. “HackReactor teaches the world to code #withAsana,” by Asana
Hack Reactor is a software program engineering coding boot camp program that goals to supply a world-class training to its college students. When the corporate was simply beginning out, its CEO, Tony Williams, may simply preserve monitor of all of the transferring items. However because it received extra college students, employed extra employees, and opened extra areas, being so meticulous turned a problem.
Tony began on the lookout for a device his rising staff may use to retailer info centrally, so they may use it. After utilizing Asana personally and being happy with it, he rolled it out to your entire staff.
The very first thing they did was add their detailed documentation on essential processes like course growth or amenities and made it accessible to everybody within the firm. Additionally they used Asana’s API to streamline their processes and make them extra environment friendly.
Not too lengthy after, the Hack Reactor staff, which includes over 200 individuals, began utilizing Asana for a lot of totally different workflows, together with their administration processes, efficiency opinions, commonplace working procedures, HR insurance policies, and team-building occasions.
The effectivity this introduced has precipitated Hack Reactor to chop its operation prices by 50% and recruiting prices all the way down to $0. Hack Reactor’s commencement fee is now 97.3%, and the job placement fee is 98.1%.
Takeaway
In the identical vein because the case research by Omniscient Digital, this one by Asana places the metrics (and accompanying figures) proper initially to pique the curiosity of readers. Then it goes on to clarify how precisely Asana helped Hack Reactor obtain these outcomes, that includes statements from the CEO himself.
8. “Rips Sewed, Brand Love Reaped,” by Amp Company
Patagonia, the American out of doors clothes and equipment model, appealed to its core viewers with high-quality merchandise, environmental activism, and sustainable enterprise practices. Nonetheless, it sought to attach with a youthful demographic and alter the relationships individuals have with the issues they purchase.
So, they employed Amp Company to assist them.
Upon studying what Patagonia needed to attain, the company and its shopper labored collectively to provide you with the Worn Put on program, which inspires individuals to restore and reuse present gadgets. To execute this system, the company received a custom-designed biodiesel-converted Dodge truck named Delia, and launched into a 7-week street journey to share this message with individuals immediately.
This epic tour began within the California Bay Space and headed east, the place they stopped at main Patagonia markets, smaller markets, faculty campuses, transit stations, native companies, and out of doors neighborhood boards.
At every cease, Worn Put on tour staff members mended and repaired used clothes, shared priceless suggestions with DIYers, and bought used Worn Put on merchandise by Delia’s pop-up store.
The company documented your entire journey on social media and bolstered that with PR and guerilla advertising and marketing techniques, so Delia arrived at every cease to excited crowds. On the finish of the 5,000-mile journey, they realized that that they had over 11,000 tour attendees, an 88% merchandise sell-through fee through the tour, and practically 700,000 web page views on the Worn Put on touchdown web page.
Takeaway
Taking the expository strategy (however with out quotes), Amp Company succinctly describes the measures it took to achieve younger individuals with Patagonia’s message. Nonetheless, on the finish, it boldly lists the outcomes it received for Patagonia, which ties up the exposition properly.
9. “WorkDay Puts Evisort’s Connected Contract Intelligence to Work—and It Delivered,” by Evisort
The authorized operations staff at WorkDay, a pacesetter in enterprise cloud purposes for finance, HR, and planning, realized that the corporate may save tons of of 1000’s of hours by automating contract information processes. The staff posited that by streamlining their contracting processes utilizing AI, the group may join the contract information to find info rapidly.
When the staff proposed this to the enterprise, they have been instantly on board and began on the lookout for instruments that may carry out this operate. They finally discovered Evisort. Utilizing the Evisort platform, Workday’s authorized staff have been capable of get time again. They used the platform for large-scale/international tasks with a number of search parameters, and linked that information to different platforms, together with Salesforce.
The Workday authorized operations staff additionally applied a number of Evisort consumer ranges — starting from customers who don’t regularly use the platform to those that use it day-after-day.
By partnering with Evisort, Workday was capable of optimize its authorized operations, attaining a whopping 3,500% return on funding.
Takeaway
Proper beneath the title, Evisort offers a brief blurb that summarizes your entire case research. This helps readers who’re unable to learn the entire thing at that second have an thought of what Workday is and the way Evisort helped the corporate obtain an ROI that prime.
This blurb will increase the possibilities of readers returning to learn the case research or downloading it for perusal later.
10. “Flexible Data Processing for Land Usage,” by Cloudflight
This case research describes the Copernicus Land Monitoring Service (CLMS), a European program for monitoring the Earth. Cloudflight explains that the CLMS has three components, the second of which Cloudflight is at the moment growing (the CLC+ Core).
The case research goes on to explain the problem of growing a system that covers the whole thing of the EEA-38 + UK States and takes in tons of knowledge, whereas remaining user-friendly and intuitive. It then describes the answer: The Cloudflight staff created a blueprint that reveals the alternatives to grab and greatest practices to undertake to make the system appropriate for end-users whereas processing big portions of knowledge.
Takeaway
This case research is extremely specialised, and I don’t totally perceive what the CLMS does and its significance. However, that’s the purpose. In case your business is deeply technical, don’t shrink back from utilizing jargon to explain what you do. It’s an effective way to indicate prospects that you simply’re passionate concerning the business and will not be simply attempting to get their enterprise.
11. “Twinkle Twinkle Little One Grows Revenue by 80% with Shopify POS,” by Shopify
Twinkle Twinkle Little One, based by Rachel and Corey Glasson, is a Chicago-based premiere child and youngster boutique that sells issues dad and mom have to care for his or her infants, like cribs, dressers, automobile seats, clothes, and many others.
The problem this firm confronted is that the POS they used didn’t combine effectively with the model’s e-commerce device. In consequence, employees needed to manually cross-reference stock portions on each techniques to keep up accuracy. Not solely was this time-consuming and annoying, but it surely was additionally imperfect and so they typically obtained orders for gadgets that have been really not in inventory.
To unify the gross sales channels and streamline the enterprise’ operations, the Glassons determined emigrate to Shopify POS, which built-in seamlessly with the model’s QuickBooks Desktop Accounting Software program.
Since this migration, Twinkle Twinkle Little One has grown its income by practically 80% year-over-year (YoY), lowered back-office duties, and streamlined its gross sales, stock, and monetary reporting.
Takeaway
Proper beneath the title is a blurb that makes it clear that the Glassons have been utilizing different instruments earlier than Shopify. Since potential prospects who learn case research are doubtless attempting to decide on which device to go for, this can be a nice technique to present the worth your product offers (in comparison with your opponents).
12. “How BlueBridge One Uses Happeo for Knowledge Management,” by Happeo
BlueBridge One is a number one Oracle NetSuite answer supplier with places of work in Johannesburg, Cape City, the UK, and Romania. The corporate has over 80 staff who’re all well-versed with the product and are consultants of their subject.
That they had one downside, although: an overload of data. Additionally, with places of work in several geographic areas and most staff working remotely, it was troublesome to collaborate and share info.
So, the BlueBridge One staff got down to discover a device that may function a common supply of reality. And so they discovered Happeo, which proved to be extra than simply an intranet. It was additionally a social platform that bridged the hole between BlueBridge One’s places of work and deepened the bond between colleagues.
Takeaway
The complete case research is nearly completely composed of direct quotes from Lameshnee Chetty, BlueBridge One’s Information Supervisor. Actually, the case research begins by introducing Lameshnee, relatively than the corporate itself. This can be a nice technique to humanize your shopper and provides readers somebody they’ll relate to within the case research.
13. “Red Sox Season Campaign,” by CTP Boston
Not like most case research, which learn like weblog posts, this one by CTP Boston is structured in a touchdown web page type. It particulars how CTP Boston created the annual Opening Day TV Spot for the Boston Pink Sox, which it has been doing for over a decade because the staff’s company associate.
Beneath the hero video, the web page reveals the awards that CTP Boston’s work has garnered, together with an Emmy and a Hatch award. This lends credibility to the work that the company does and speaks to their experience. After this, it briefly explains the problem CTP Boston confronted with that 12 months’s marketing campaign and the thought with which they approached the execution.
Then, the web page confirmed a core metric: The Opening Day Spot earned over 1 million impressions inside the first two weeks of airing, which is spectacular.
Takeaway
This touchdown page-style case research takes the “present, don’t inform” strategy significantly. The web page opens with a video of the Pink Sox staff on the sector, which units the temper for the opposite movies of participant spotlights on the web page. There are additionally visuals from the print marketing campaign and social media executions, in addition to campaigns from earlier years.
This can be a nice technique to present the work which you could create on your purchasers in addition to your vary and adaptableness.
14. “Reimagining the B2B Web Experience for a Challenger Digital Experience Platform,” by Real
This case research covers Real’s partnership with Acoustic, an impartial cloud advertising and marketing platform that helps entrepreneurs “unleash their brilliance.” Acoustic was constructing a brand new model in a crowded advertising and marketing expertise house and employed Real, a digital expertise company, to create an internet site that’ll assist them stand out from the group.
And that’s what Real did! The corporate created a shocking web site that put the wants of entrepreneurs and IT professionals on the heart, serving to web site guests establish the options they wanted. So, as a substitute of speaking about what Acoustic does, the web site targeted on what Acoustic’s target market wanted.
This strategy helped Acoustic get a 49% improve in kind submissions, 212% improve in cellular kind submissions, and a 72% improve in advertising and marketing certified lead submissions.
Takeaway
In brief, punchy sentences, Real described initially what it did for Acoustic and the outcomes the work introduced. In equally punchy paragraphs (with numerous white house), it gave an summary of Acoustic and what it wanted, a testimonial from Acoustic’s CMO, and three takeaways from Real’s strategy to Acoustic wants.
Having takeaways in your case research (or weblog publish, as in my case) is an effective way to indicate your course of and the way you strategy shopper work.
15. “Using Apptio Targetprocess Automated Rules in Wargaming,” by Apptio
Apptio’s case research for Wargaming summarizes three key items of data: the targets, the obstacles, and the outcomes. It makes use of bullet factors and brief sentences to convey the message, so as a substitute of studying by lengthy blocks of textual content, you’re capable of get the message instantly.
Now, when you really feel that there’s context lacking otherwise you don’t fairly perceive how Apptio helped Wargaming, there’s a 10-minute video within the header the place Yulia Ivantsova and Diana Paliychuk (Undertaking Supervisor, EPMO) at Wargaming reply questions and provides extra context into how Wargaming leveraged Apptio for its processes.
Takeaway
Should you’re capable of movie an interview with a pacesetter from the corporate that employed you or used your product, that’s an effective way to humanize each your model and your shopper’s model, and get their unfiltered ideas as to how they determined to associate with you and the outcomes you’ve introduced them.
Whenever you do that, you don’t have to write down a complete weblog publish explaining your entire course of. You possibly can simply take Apptio’s route and write a 14-line abstract damaged down into sections.
16. “Coca-Cola Wins With First-to-Market Playable Ads,” by Uber
Uber isn’t only a rideshare firm; it’s additionally an promoting firm, as its assortment of case research proves. A type of case research is that this one which concisely describes how Coca-Cola partnered with Uber to have interaction prospects through the 2023 FIFA Ladies’s World Cup in Australia and New Zealand.
With the first-to-market Playable Advert, the long-lasting model focused sports activities followers, vacationers attending the occasion, and Uber Eats grocery consumers. Customers may play a branded recreation inside a Put up-Checkout Advert to unlock a particular Coke low cost.
The technique for Coca-Cola received 21%+ new buyer redemptions, 40+ secs common taking part in time, and 90%+ recreation completion fee throughout each Australia and New Zealand.
Takeaway
The blurb and the outcomes from Coca-Cola’s marketing campaign take up over half of your entire web page. This speaks to how efficient it’s to place the outcomes entrance and heart after which construct the remainder of the narrative from there.
17. “Discovering Cost Savings With Efficient Decision Making,” by Gartner
Gartner collaborated with Charleston County College District, the second largest district in South Carolina, to supply insights on how Charleston IT leaders can streamline the decision-making course of and decide the optimum IT safety framework for the enterprise.
With Gartner’s assist, the IT leaders have been capable of save time on discovering long-term value financial savings initiatives. They have been additionally capable of discuss present IP addresses and their potential to deliver extra finances to the district value north of $1 million.
Takeaway
You do not at all times want a ton of textual content or a video to convey your message — typically, you simply want a number of paragraphs and bullet factors, like in Gartner’s case research. Gartner does a implausible job of rapidly offering the elemental statistics a possible buyer would wish to know, with out boggling down their readers with dense paragraphs.
18. “Bringing an Operator to the Game,” by Redapt
This case research instance by Redapt is one other nice demonstration of the ability of summarizing your case research’s takeaways proper initially of the research. The blurb describes in a single sentence the sort of firm that wanted Redapt’s companies, what they aimed to attain, and the way Redapt helped them obtain it.
The case research goes on to incorporate three easy-to-scan columns: “The issue,” “The answer,” and “The result.” In these sections, Redapt explains that the corporate had on-line gamers from world wide and was attempting to transition from operating its apps on VMs to utilizing a contemporary growth atmosphere centered round containers.
They employed Redapt, which helped them transfer to DevOps, containers, and Kubernetes. Due to this, the corporate was capable of speed up its recreation growth course of and lower prices, whereas lowering the necessity for always-available personnel.
Takeaway
Like Redapt, you may break your case research down into simply digestible sections. Additionally, use coloured sections, just like the “second of readability” and “finish consequence” sections on this case research. With this addition, you may spotlight the “turning factors” for each you and your shopper if you have been working towards an answer.
19. “The Soundtrack to Growth: A Spotify Marketing Case Study,” by NoGood
Quite than exploring the way it helped a shopper, this case research by NoGood, a progress advertising and marketing company, explores the advertising and marketing methods that Spotify employed to turn out to be the worldwide phenomenon that it’s in the present day.
This deep dive covers the three pillars of Spotify’s technique — Personalization, Emotion, and Knowledge — and does job explaining Spotify’s target market and the corporate’s strategy to the 4 Ps: Product, Value, Promotion, and Place.
The case research explains how Spotify makes use of machine studying to establish every consumer’s listening habits and historic behaviors. It then makes use of that information to foretell what they may need to hearken to sooner or later, even going so far as getting an AI DJ to curate a playlist only for them.
The case research additionally talks about how the corporate makes use of the information it collects from its 640 million users to run relatable and humor-filled campaigns, together with the favored Spotify Wrapped, which leverages customers’ feelings (reminiscence and nostalgia, principally) and makes them really feel like a part of a neighborhood.
Takeaway
Your case research don’t at all times need to be about your purchasers, particularly when you’re a service-based enterprise. It may be about different profitable companies that suit your supreme shopper profile.
Doing deep dives into these companies tells potential purchasers that you simply’re an knowledgeable in your subject. You’ll present prospects that they’ll belief you to provide you with methods that may work for them.
Digital Advertising Case Research Examples
20. “Smartling Generates $3.7M of Pipeline With Product-Led Content,” by Omniscient Digital
Omniscient Digital is a premium content material advertising and marketing company that helps software program corporations develop utilizing search engine optimization and content material. In 2021, Smartling, a language translation platform, partnered with the company to extend model consciousness and conversions.
Earlier than that, they’d been fighting garnering natural site visitors and conversions, which was dangerous for enterprise, seeing as they relied on content material to achieve new prospects. After they misplaced their in-house author and material knowledgeable (SMEs), they knew they needed to search exterior assist. After attempting a number of companies with little to no outcomes, they discovered Omniscient Digital.
After the preliminary assembly, the Omniscient staff was capable of pinpoint Smartling’s challenges and targets. Then, Omniscient set to work researching and interviewing SMEs to be taught extra concerning the translation administration business and Smartling’s target market. The staff additionally audited Smartling’s present content material utilizing Google Analytics, Google Search Console, Ahrefs, and many others.
The information they found helped the staff construct a product-led search engine optimization technique and content material roadmap that concerned creating new content material, optimizing present content material, and constructing high-value backlinks. The intention was to seize searchers with high-conversion intent who matched Smartling’s target market.
And it labored!
From 2022 to 2024, the Smartling weblog had a 118% enhance in natural weblog site visitors and a 31,250% improve in weblog conversions. All of this amounted to $3.7 million in pipeline.
Takeaway
The title of the case research is gripping, what with the point out of $3.7 million in pipeline. Instantly, Omniscient Digital bolsters this declare by displaying three metrics (improve in weblog conversions, sitewide conversions, and ROI on natural search program).
This strategy piques readers’ curiosity additional, encouraging them to learn on and discover out simply how these numbers have been achieved.
21. “How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year,” by Fractl
Taking the identical internet web page strategy as CTP Boston, Fractl, a digital advertising and marketing company, confirmed the way it helped Porch, a house enchancment market, earn hyperlinks from 931 distinctive domains in a single 12 months. However that’s not all Fractl helped Porch obtain.
Just under the hero part is a rundown of metrics displaying the complete outcomes of the marketing campaign Fractl ran for Porch, together with 23K+ month-to-month guests added, 3,500+ press mentions, and TV protection by Whoopi Goldberg on The View, amongst different feats.
Earlier than delving into the reason of the way it achieved that, Fractl employs photos to offer readers a visible thought of Porch’s outcomes, together with screenshots of the analytics, logos of some corporations and publications that talked about Porch, and a map of the states that talked about Porch.
Then, the case research explains the engagement highlights in additional element to offer readers extra context into these achievements, together with optimistic responses and suggestions from publishers they reached out to on Porch’s behalf.
Takeaway
Begin your case research by stating the important thing outcomes, like Fractl does, as a substitute of placing the outcomes all the best way on the backside. Let photos converse for you by incorporating graphs, logos, and icons all all through the case research. Additionally, embrace first-person accounts, if relevant, so readers can think about the outcomes they’ll get in the event that they rent you to assist them.
22. “In-Depth Performance Marketing Case Study,” by Change
Change is a world advertising and marketing company based mostly in Malta that knocks it out of the park with a case research not like any I’ve seen. In 13 pages, Change dives deep into the way it helped its shopper (whose identify it didn’t reveal) with their Search and Fb Advert campaigns, which they have been operating in-house.
On the duvet web page, Change famous that it helped this shopper improve ROI by 2,000% in simply six weeks, positioning the case research as a “efficiency advertising and marketing” case research.
With intelligent multi-approach methods, cut up testing, and advert optimization, Change was capable of elevate the shopper’s Search ROI from 1.2x to 19x in a number of months and the Fb ROI from 1.07x to 35x in the identical interval.
Takeaway
As an alternative of the common 1-page case research, do a deep into the outcomes you’ve achieved on your purchasers. Specify the outcomes you helped them obtain from the bounce, after which clarify, step-by-step, the strategy(es) you took to assist them obtain these outcomes.
To showcase simply how efficient your methods have been, embrace business benchmarks inside your case research, like Change does. Then, finish with a name to motion on how readers can get in contact with you in the event that they want your companies.
23. “Money Keywords Digital Marketing Case Study,” by Cognism
Like Change, Cognism’s strategy with this case research is in-depth. As an alternative of speaking a couple of shopper, the author explores Cognism itself and the way its entrepreneurs use key phrases comparable to cash to assist it develop.
The case research recognized key points with Cognism’s search engine optimization that precipitated them to lose SERP rankings and see a decline in seasonal site visitors. It introduces their distinctive thought of fixing search engine optimization challenges with cash key phrases.
These are high-intent key phrases that appeal to ready-to-buy guests. By introducing such concepts and spreading them, Cognism tried to enhance model consciousness amongst its viewers.
Cognism additionally talked about its backlink technique, detailing the way it focused high-authority web sites and tracked their progress every quarter. They used visitor running a blog, leveraged outreach, and created linkable content material to enhance SERP rankings and enhance area authority.
Additionally they gave examples of instruments like HockeyStack, which helped with information visualization and used metrics like demo requests, generated offers, and income as outcomes.
Takeaway
Should you simply applied a profitable technique on your personal web site/social media/e-mail checklist, make a case research about it. Discuss your course of intimately and the instruments you used for execution to advertise your concepts in your area of interest and achieve authority.
24. “How Persona-Focused SEO Brings Preply 25K New Visitors Every Month,” by Animalz
Animalz is without doubt one of the main content material advertising and marketing companies for B2B SaaS corporations, and it makes use of a variety of content material methods to take care of its purchasers’ distinctive challenges. A type of purchasers is Preply, a web-based language-learning market.
With over 1,000 search-optimized pages (lots of that are backside of the funnel (BOFU) content material), Preply depends closely on search engine optimization to draw new prospects.
Nonetheless, after its $70 million it obtained in funding, the corporate needed to spend money on higher search engine optimization to establish extra potential prospects greater up the funnel. It additionally needed to extend its natural site visitors, which had plateaued for a lot of the primary half of 2023.
This case research meticulously explains what Preply needed to attain, the place they have been in the intervening time they partnered with Animalz, the steps that the Animalz staff took to construct and execute a successful technique for the corporate, and the outcomes of that technique.
Takeaway
It’s one factor to checklist the challenges your shopper was dealing with previous to partnering with you; it’s fairly one other to explain, intimately, the stage they have been on the time of partnership.
In your case research, displaying readers what your shopper was experiencing earlier than they employed you units the inspiration for explaining the progress they made after you executed the technique. It places the outcomes into perspective.
25. “Online Revenue Increased by 27% and Offline Revenue by 44%,” by The Social Shepherd
The Social Shepherd is an award-winning social first company, and the shopper they mentioned on this case research is GoCustom Clothes, a personalised clothes firm. On this case research, The Social Shepherd gave a fast overview of what the shopper firm does, and its purpose: to develop gross sales by paid digital promoting, whereas attaining a blended goal ROAS of 460%.
The subsequent part particulars what The Social Shepherd did to assist the shopper, which included analyzing previous efficiency after which utilizing this info to replace the account’s buildings.
It additionally strategized round each on-line and offline income era and created an intensive vary of secondary conversions to grasp how the offline income was being generated. This helped the company plan the funding to help the conversions and get the anticipated returns for GoCustom Clothes.
This strategy yielded spectacular outcomes for the shopper: it elevated each on-line and offline income by 27% and 44% respectively and achieved a blended ROAS of 474% (which was above their goal of 460%). On the finish, The Social Shepherd famous that GoCustom Clothes plans to extend their finances for 2024, and is working with the company to launch a paid media campaign on LinkedIn.
Takeaway
In your case research, define your shopper’s targets to current clear targets for readers. Then, clarify the way you assist them obtain these targets, the outcomes, and the way the shopper plans to additional their partnership with you (if relevant).
26. “LinkedIn Advertising Case Study for Healthcare Communication Company,” by Directive Consulting
Directive Consulting’s case research for TigerConnect’s advert marketing campaign offers a transparent narrative of the latter’s problem, technique, and outcomes. The case research begins with a quick overview of what TigerConnect does and the way it helps medical doctors, nurses, sufferers, and care groups talk with each other.
Then, it boldly reveals the outcomes it received for the corporate: 31% improve in paid leads QoQ, 111% improve in total visits from LinkedIn QoQ, and 71% lower in cost-per-acquisition QoQ. Directive Consulting achieved these outcomes by serving to TigerConnect nail its focusing on for paid adverts.
Since TigerConnect serves a really particular vertical of healthcare professionals, the focusing on pool for paid advertisements is absolutely slender, and typically, they don’t goal the precise key phrases, which causes them to lose cash.
So, they enlisted Directive Consulting’s assist, and the company determined to make use of LinkedIn to focus on potential purchasers on the high of the funnel and information them down the funnel towards conversion.
This technique was very profitable, because it helped TigerConnect solidify a top-of-funnel paid technique and hit their quarterly targets.
Takeaway
Give related context within the shopper overview part, so readers have important background info on the shopper. Then, supply a step-by-step breakdown of your technique, together with preliminary actions and subsequent changes. This helps readers perceive the reasoning behind every choice.
27. “Siege Media’s Digital PR Helped Vena Solutions Win 300+ High-Authority Links,” By Siege Media
Siege Media’s case research for Vena Options illustrates how the previous helped the latter recover from 300 high-quality backlinks.
On the time, Vena Options, a platform that helps monetary planning and evaluation (FP&A) groups use Microsoft Excel to its fullest potential, wanted a content material advertising and marketing company to create weblog posts that might rank and usher in high-authority hyperlinks from respected information sources.
So, they employed Siege Media, a high advertising and marketing company, that set to work creating shareable top-of-the-funnel (TOFU) content material, together with statistic-centric posts that inspired others to hyperlink again to Vena as an authority within the FP&A business. In a couple of 12 months, the Vena Options weblog noticed a 197% improve in natural site visitors worth and 216% extra hyperlinks throughout a number of weblog posts.
Takeaway
Let the visuals converse by together with examples of the particular work you probably did on your shopper and graphs displaying the outcomes. That is particularly helpful when you’re a branding and/or advertising and marketing company.
Begin Creating Your Case Research At this time
After researching and penning this piece, I spotted there are numerous methods to construction a case research — every thing from a quick-read weblog publish or a conventional internet web page format, to long-form PDF reviews and even a compilation of graphs displaying outcomes and information logos showcasing media mentions.
Typically, it’s only to write down out of your firm’s perspective, however different occasions, telling the story from the shopper’s viewpoint brings a extra private contact. I realized which you could even combine issues up with a number of bullet factors supported by a video interview that includes leaders from the shopper firm.
I believe it’s best to choose no matter format helps you greatest spotlight the outcomes you achieved on your shopper. However when you’re unsure which construction to decide on, be happy to obtain these free case research templates and begin experimenting!
Editor’s be aware: This publish was initially printed in August 2018 and has been up to date for comprehensiveness.
