I do know that Instagram is primarily about sharing putting visuals — photographs, movies, promotions, and even appearing as a storefront for one’s enterprise. However in fact, I spend far more time reposting different folks’s content material than my very own.
Certain, Instagram is a robust social media device that may assist me enhance my model’s attain and entice new enterprise.
![New Data: Instagram Engagement Report [Free Download]](https://no-cache.hubspot.com/cta/default/53/9294dd33-9827-4b39-8fc2-b7fbece7fdb9.png)
Nonetheless, it’s additionally time-consuming and could be costly to take care of the amount of unique content material wanted to maintain engagement rising long-term — which is strictly why I realized find out how to repost on Instagram.
On this put up, I’ll stroll you thru a couple of easy, free methods to repost on Instagram. However earlier than diving in, let me clarify why and the way reposting can profit your model.
Desk of Contents
Why ought to your model repost on Instagram?
Instagram is without doubt one of the largest social media websites available on the market. With over two billion monthly active users, manufacturers that incorporate the positioning into their advertising and marketing technique can attain bigger audiences and achieve visibility quicker over different social media channels.
And with an viewers like that, you need to constantly put up high-quality content material — however that may take time, effort, and sources that will not suit your price range simply but. Since most entrepreneurs put up between 3-4 instances per week, you need to have a backlog of content material to maintain up with demand.
Moreover, user-generated content material (UGC) performs exceptionally properly. Actually, 93% of marketers who use UGC in advertising and marketing campaigns say that it performs considerably higher than conventional branded content material, in response to Billo’s research. That tracks since 70% of Gen Z and 78% of Millennials discover UGC to be a really useful a part of their shopping for journey.
As an illustration, think about the facility of Warby Parker reposting this humorous picture from one among its prospects, @cjronson:
Not solely does the picture doubtless attraction to Warby Parker prospects, however it finally made Warby Parker entrepreneurs’ jobs simpler — they didn’t must create that content material in-house.
Reposting to Instagram can assist you spotlight model endorsements out of your prospects, model loyalists, and staff. UGC is often thought of extra reliable since a shopper isn‘t gaining something by selling your services or products (except it’s an commercial) — they’re simply doing it to inform their audiences that they like your product.
Find out how to Repost on Instagram
Instagram lets you repost different customers’ Reels and posts to your individual Instagram Story utilizing its native reposting performance. Nonetheless, it has its limits: It doesn’t allow you to repost to any everlasting a part of your Instagram profile, together with your feed, Reels, or movies.
In different phrases, Instagram solely allows you to briefly share another person’s content material for twenty-four hours max. For those who do need to maintain it completely, you’ll be able to add it to an Instagram Story Highlight.
For those who’re trying to add a post to your permanent feed and credit score the unique creator, I’ll present you ways to try this within the subsequent sections. For now, let me present you ways I repost content material to my Story and add it to my highlights.
1. Navigate to the put up, Reel, or video you need to repost.
I begin by scouring Instagram for content material that matches my model. That might be common posts, Reels, or movies. I do that within the following methods:
- Typically, I’ll seek for in style industry hashtags to search out nice posts from different manufacturers and influencers;
- Different instances, I’ll take a look at my branded hashtags to see if any prospects or followers have posted user-generated content.
- I additionally examine for posts I’ve been tagged in and repost any that align with my model.
- I regulate the feeds of manufacturers I like to search out posts that align with my type.
Notice: Keep in mind which you can solely repost content material from customers and types with public profiles.
You can even repost different folks’s Tales, as long as you’re tagged in them. You could find those that’ve talked about you of their Story in your Direct Messages.
For those who’d like to attach higher with individuals who tag you of their content material, Social Inbox can assist you with that.
This social media administration software program by HubSpot lets you publish social media content material from the identical place you construct campaigns, arrange key phrase monitoring so that you get notified each time somebody mentions you (or your model), and hyperlink all of your interactions again to your CRM so you might have contextual conversions along with your viewers.
2. Click on the paper airplane image on the put up or Reel.
As soon as I’ve selected the put up, Reel, or video I need to share, I click on the little paper airplane icon. For images and movies, it’s proper subsequent to the Like and Remark buttons.
For Reels, it’s between the Remark button and the three dots.
3. On the pop-up menu, click on “Add to story.”
A menu will pop up with a couple of sharing choices. If I’m sharing a put up, I can add it to my Story, reply to the unique poster (if they permit replies), or ship the put up by way of Direct Message to people I work together with on Instagram.
Right here, I’ll scroll by the underside choices (the apps) until I get to Add to story.
With Reels, the choices are related.
4. Faucet to indicate and conceal the put up’s caption.
As soon as I click on on Add to story, I see a draft of my Story.
I’ve the choice to toggle the caption on or off by merely tapping the put up. This lets me resolve if I would like the unique textual content seen or hidden.
5. Add textual content, stickers, hashtags, and different components.
That is the place I get inventive. Right here, I get the choice to spruce up the Story with textual content, stickers, hashtags, or perhaps a hyperlink (or call-to-action) if it provides worth. The aim is to make the repost really feel on-brand for me and drive as a lot engagement as attainable. Learn how to customize your Instagram Story here.
6. To share, click on “Your Story.”
After I’m proud of the best way it appears, I faucet Your Story on the backside to share it publicly with my followers.
Alternatively, I can click on Shut Pals if I would like solely a choose group to see it. There’s additionally an arrow on the right-hand aspect that reveals choices for sending the Story by way of DM or simply to my shut buddies listing.
7. Add the shared put up to your Highlights.
Since I can’t share reposted content material on to my everlasting feed, I’d add it to my Highlights if I need to maintain it seen longer. Highlights keep on my profile indefinitely, which is an effective way to showcase the reposted content material that’s most related or visually interesting. Learn how to create Highlights here.
Right here’s one instance from the skincare model Supergoop:
With Tales, the identical finest practices needs to be adopted as for sharing a put up. For those who don’t know the particular person and suspect the content material you’d prefer to reshare is perhaps licensed materials, ask for permission first. Give credit score to the unique posters each time attainable.
Find out how to Repost on Instagram Utilizing a Screenshot
- Take a screenshot of the Instagram put up you need to use.
- Faucet the brand new put up button situated on the highest proper nook, choose put up.
- Resize the photograph within the app.
- Edit and add filters of your alternative.
- Add a quotation.
- Add a caption.
- Click on share on the highest proper nook.
The screenshot technique doesn‘t require different web sites to repost on Instagram. It’s price noting that this technique solely works for reposting images, not movies.
Here is how I do it.
1. Discover a photograph on Instagram you’d prefer to repost, and take a screenshot along with your telephone.
I begin by discovering a photograph on Instagram that I’d prefer to share, after which I take a screenshot with my telephone.
If I’m utilizing my iPhone, I press the Residence and Lock buttons on the similar time till the display flashes.
However on my Samsung (Android machine), I press the Sleep/Wake and Quantity Down buttons concurrently till the display flashes.
Professional tip: For those who’re frightened about by accident capturing private information or notifications in your screenshot, change your telephone to “Do Not Disturb” mode earlier than taking it. This retains your screenshot clutter-free.
2. Faucet the brand new put up button.
As soon as I’ve my screenshot, I head again to my Instagram account. On the center backside of the display, I faucet the plus signal inside a sq..
Then, I select Put up (that is the default setting, and there are different choices like Story, Reel, and Stay, however Put up is what I want).
Professional tip: For those who’re utilizing Instagram to spice up engagement, think about experimenting with completely different codecs (like Reels) for reposting content material. You may uncover that sure sorts of posts get higher responses out of your viewers.
3. Resize the photograph within the app.
My telephone screenshot contains every little thing on my display, not simply the photograph I need to repost. So, I crop or resize the photo in Instagram to indicate simply the picture I need to share. I do that by pinching or zooming the screenshot till it appears proper.
Then, I faucet Subsequent within the top-right nook.
Professional tip: Take note of Instagram’s picture orientation pointers. If you’d like your repost to seem neatly in your grid, attempt to maintain the picture in a sq. or vertical format. Additionally, preview how the put up thumbnail appears in your profile grid earlier than finalizing.
4. Edit and add filters of your alternative.
Right here, I deal with it like some other Instagram put up — perhaps I add a filter, alter the brightness, or tweak the colours. I can also resolve so as to add some music to associate with it.
Professional tip: Keep according to the enhancing type you employ in your feed. This helps maintain your branding cohesive. You can even use third-party enhancing apps earlier than importing to make your repost actually stand out.
5. Add a quotation.
The repost received’t robotically embody the unique account information, so I ensure that to credit score the unique poster by typing “@ + [username]” in my caption. This manner, everybody is aware of the place the photograph got here from.
Professional tip: If you wish to strengthen your relationship with the unique creator, ship them a fast DM to allow them to know you’re reposting. Individuals normally admire the courtesy and may even share your put up with their very own followers.
6. Add a caption.
On the high, I see a preview of my put up and an area for a caption. I can tag folks or organizations if wanted or add a location to make the put up extra discoverable.
Professional tip: Use related hashtags to extend the possibilities of your repost showing in hashtag searches. You can even tag collaborators, companions, or buddies within the put up to encourage extra interplay.
7. Click on share.
As soon as I’ve completed customizing the put up with the choices above, I faucet Share on the backside of my display, and my repost goes stay on my feed.
Right here’s what the completed product appears like:
Professional tip: Take into account scheduling your repost for instances when your viewers is most lively. There are scheduling tools obtainable, or you’ll be able to merely take note of your individual Instagram Insights to determine peak hours.
What to Know Earlier than Reposting on Instagram
Earlier than reposting content material on Instagram, right here are some things you need to know:
1. It is best to perceive utilization rights and permissions.
Earlier than you repost any photograph, Reel, or Story, you need to be sure you have the appropriate to take action. Instagram’s Phrases of Use and Neighborhood Pointers nonetheless apply, and the content material may need particular utilization rights hooked up. For those who’re undecided whether or not you’ll be able to share it, think about asking the unique poster for permission.
After I first began reposting, I usually DM’d the consumer on to double-check that it was okay for me to share their content material. This step gave me peace of thoughts and helped me construct optimistic relationships with different creators.
2. All the time credit score the unique supply.
I do know I’ve talked about this a couple of instances within the article already, however when reposting, you need to all the time give credit score to the unique creator by tagging them within the put up or Story. You’ll want to point out their deal with in your caption or Story textual content. This not solely reveals respect for the creator’s work but in addition builds belief and goodwill.
3. Preserve their context and messaging intact.
You don’t need to twist somebody’s put up into one thing it’s not, so keep away from cropping or enhancing the content material in a method that modifications the unique message. If it’s worthwhile to tailor the put up to your viewers, you’ll be able to add stickers, textual content, or different Story components, however maintain the core content material genuine.
4. Confirm the accuracy of the put up.
Earlier than you share another person’s photograph, quote, or statistic, do a fast examine to verify every little thing is factual and up-to-date. Reposting content material that seems to be deceptive can hurt your credibility.
I’ve had a couple of moments the place I used to be excited to share a trending put up, solely to find it wasn’t completely correct. Taking that further minute to confirm the small print protects you — and your viewers — from spreading misinformation.
5. Be aware of privateness and sensitivity.
Understand that the particular person you’re reposting is perhaps snug sharing sure particulars with their viewers, however that doesn’t essentially imply they need it broadly circulated past their very own followers.
For those who discover {that a} put up accommodates delicate content material, it’s clever to double-check the privateness settings and the creator’s preferences. You don’t need to inadvertently share private or non-public moments with out the unique poster’s full consent.
Resharing on Instagram Greatest Practices
When resharing content material on Instagram, listed here are some finest practices to bear in mind:
1. Interact with the unique creator and their group.
Every time I repost another person’s photograph, I like to go away a considerate touch upon their unique put up and reply to any feedback they may have on my repost. You are able to do the identical — this open dialogue helps you construct deeper connections with different creators, which might result in future collaborations or mutual shares.
2. Be clear about sponsored content material.
For those who’re sharing user-generated content material that you simply or your sponsor needs to focus on, be sure you observe Instagram’s pointers and FTC laws. For instance, I’ll embody #sponsored or #advert within the caption if there’s any type of model deal. You don’t need your followers (or the FTC) considering you’re deceptive them.
3. Incorporate your individual angle.
If you repost content material, don’t be afraid so as to add your private twist to it. For instance, I usually embody a sentence or two in my caption explaining why this specific put up grabbed my consideration or the way it connects to my model’s targets.
It is best to do one thing related: take a second to share your perspective so your followers perceive what makes the repost useful or related.
4. Time your reposts strategically.
Timing could be every little thing on Instagram. I as soon as experimented by sharing reposts throughout completely different instances of day and seen that my posts acquired extra engagement once I shared them round lunchtime or early night.
You’ll need to regulate your Insights or analytics to determine when your followers are most lively, then schedule your reposts accordingly.
5. Watch how usually you repost.
Reposting too usually with out posting your unique content material could make your account really feel like a patchwork of different folks’s posts. You don’t need to make the error of reposting so regularly that your individual content material will get misplaced within the shuffle.
As a substitute, strike a stability by spacing out your reposts and mixing in loads of unique content material to maintain your Tales private (or skilled) and fascinating.
P.S. For those who’re having hassle creating sufficient unique content material to your Instagram, try Breeze, an AI-powered social media agent that may generate put up solutions that align completely along with your model, target market, and model id.
It will probably additionally analyze your social efficiency, model particulars, and advertising and marketing finest practices to construct a multi-channel social media technique to spice up consciousness and drive conversions.
Nonetheless, if you have already got put up concepts however need to increase (or shorten) your copy, HubSpot’s AI social media post generator can assist with that. It will probably provide help to overcome author’s block, create compelling captions, repurpose posts by channel, and generate a number of AI-assisted Instagram posts you’ll be able to schedule to go stay at a later date.
Greatest Apps for Reposting on Instagram
1. Repost: Posts, Stories, Reels
Value: Free with in-app purchases
For Instagram for iOS or Android. The app integrates instantly with Instagram, so you’ll be able to share content material from different Instagram customers out of your cellular machine.
In case your model’s Instagram profile follows a definite model type information, Repost can assist you customise your reposts to stick to these pointers. You may decide from 50+ completely different textual content kinds and image artwork to create eye-catching captions to seize extra consideration.
2. DownloadGram
Value: Free
DownloadGram lets social media customers obtain high-resolution copies of content material to repost from their very own accounts on Instagram.
You don’t must obtain an app to repost utilizing this course of. As a substitute, you’ll be able to copy and paste the URL to obtain movies, images, reels, or tales to repost by way of PC.
3. Snapinsta
Value: Free
Snapinsta supplies an environment friendly method to obtain HD-quality Instagram images, movies, and reels, which helps maintain your reposts trying sharp and fascinating. Simply copy the Instagram hyperlink, paste it into Snapinsta, and obtain the content material to share it in your feed or Story simply.
FAQs About Reposting on Instagram
1. How do you repost on Instagram?
There are two methods to repost content material on Instagram. The primary is to share the unique put up to your Story. Simply faucet the paper airplane icon beneath the put up you need to share, then select Add to story.
For those who’d somewhat repost it in your feed, you’ll be able to take a screenshot or use a third-party app to obtain the picture. After that, add it like a daily put up, and be sure you credit score the unique creator in your caption.
2. Is it okay to repost content material from a personal account?
Reposting content material from a personal account isn’t advisable. If somebody’s account is non-public, it means they’ve chosen to share their content material solely with accepted followers. It is best to all the time respect that boundary.
Even in the event you occur to see an awesome put up behind a personal profile, it’s finest to not repost it — or, on the very least, ask the account proprietor for specific permission.
3. What’s one of the best ways to credit score the unique creator?
Tag the creator instantly within the caption (e.g., “Picture by @username”) and, if it’s a Story, you may also embody a textual content sticker with their deal with. This can keep away from any confusion about who owns the put up. Not solely does correct credit score maintain you on good phrases with the unique poster, however it additionally boosts their visibility.
4. What if the unique content material has a watermark or branding from the creator?
It is best to maintain these components seen. Eradicating or enhancing out watermarks and logos can come throughout as disrespectful to the unique creator. If you wish to add your individual branding or textual content, place it individually from the creator’s watermark so there’s no confusion about who owns the put up.
Share Your Favourite Instagram Posts
After I first began reposting on Instagram, I believed it was only a easy method to educate my viewers and allow them to know I used to be nonetheless lively each time I used to be quick on unique content material.
However, as I realized extra about find out how to share others’ content material the appropriate method, I noticed that reposting on Instagram could be a strategic device for rising model consciousness and constructing relationships with different creators/entrepreneurs.
I realized that with a little bit little bit of care and respect, like sending a fast DM to the unique creator or ensuring their watermark is unbroken, you’ll be able to go a good distance in constructing optimistic relationships on Instagram.
It’s additionally change into clear that timing is every little thing. Reposting on the proper second can assist me attain new eyes and provides correct publicity to the superb work I’m sharing.
Now that you’ve got realized find out how to repost on Instagram, you’ll be able to diversify your profile with content material sourced from buddies, household, and types. Use the strategies above — being certain to quote the supply of the unique put up — to rapidly and simply reshare your favourite content material.
For those who’d prefer to rapidly generate your individual unique Instagram posts, try our free and customizable Instagram templates for Instagram posts and Tales.
Editor’s notice: This put up was initially revealed in April 2017 and has been up to date for comprehensiveness.
