Marketing Suggestions for Brick and Mortar Small Business

Paid Advertising and marketing Channels

Paid advertising and marketing helps Sponsors drive speedy site visitors and seize native leads. Key paid advertising and marketing channels embrace:

1. Pay-Per-Click on (PPC) Promoting
   • Platforms like Google Advertisements and Bing Advertisements enable small companies to bid on key phrases, selling their CliquePrize® giveaways to extremely focused, native audiences based mostly on search intent
2. Programmatic Show Promoting (Cellular Apps)
   • Automated advert placements on cellular apps can attain Contestants based mostly on their conduct, demographics, and site. This technique ensures focused visibility on cellular gadgets, particularly iPhones since CliquePrize® is an iOS app, the place clients are most energetic; native focusing on is much extra correct on cellular than desktop
3. E mail Advertising and marketing & SMS Textual content Messaging
   • Sending personalised emails and SMS texts to potential leads utilizing a low value CRM corresponding to HelloLeads can nurture leads for conversion. SMS advertising and marketing boasts excessive open charges and can be utilized for time-sensitive affords
4. GeoFencing
   • Goal clients of your nearest rivals with Cellular Banners; these banners can promote your CliquePrize® giveaway as a approach to “trial” your small enterprise by providing an Enter-To-Win promotion in One-Click on; The banner will solely seem on the shopper’s iPhone if that Contestant bodily walked into your competitor’s location
5. Affiliate Advertising and marketing (Utilizing CliquePrize® Writer Administration)
   • Sponsors can handle third-party affiliate web site Publishers to advertise their CliquePrize® giveaways; Publishers get 1 (ONE) level for every Contestant that clicks on the Sponsor’s banner and creates a legitimate Contestant account on CliquePrize®; Publishers can redeem these factors into prizes for themselves
6. Social Media Advertisements
   • Fb, Instagram, and TikTok advertisements can add incremental carry for capturing leads by partaking content material; selling your CliquePrize® giveaways on Social Media might be shared, favored or adopted, which may enhance your social presence

Natural Advertising and marketing Channels

Natural advertising and marketing strategies assist small companies entice leads with out direct advert spend. These embrace:

1. search engine optimisation & Content material Advertising and marketing
   • Creating weblog posts, touchdown pages, and video content material optimized for serps helps entice site visitors from Google and Bing
2. Social Media Engagement
   • Common posting and interplay on platforms like Fb, Instagram, and LinkedIn can assist construct model consciousness and natural attain
3. Visitor Weblog Posting (Third-Social gathering Websites)
   • Writing content material for industry-relevant blogs and native information websites can drive native referral site visitors

Offline Advertising and marketing Methods

Whereas digital channels are essential, offline advertising and marketing strategies can additional amplify attain:

1. Direct Mail
   • Sending postcards or flyers with a QR code resulting in the CliquePrize® Bullseye! web page helps convert offline curiosity into on-line engagement.
2. Urinal Promoting

   • Advertisements positioned in high-traffic restroom areas (bars, stadiums, and malls) present captive viewers publicity

     3. Local Sponsorships (Youth Sports activities Groups, Neighborhood Occasions)

   • Supporting native sports activities groups or occasions fosters goodwill and model consciousness locally

Significance of a Robust Name to Motion (CTA)

Each advertising and marketing effort ought to result in a clear and compelling CTA directing potential clients to a trackable touchdown web page. On CliquePrize®, that is the Bullseye! display, capturing important buyer knowledge (title, electronic mail, cellular, and zip code) is simple with a neighborhood, digital promotion. Your FREE Bullseye! display is robotically listed within the native, Bullseye! Listing to your Metro Market and contains your Small Enterprise abstract, deal with (linked to Google Maps), cellphone, web site, hours/days of operation, social media hyperlinks in addition to all your present CliquePrize® promotions. You may also reserve your individual customized deal with title corresponding to “@raybagels” which can deep-link to your Bullseye! display.

• Ray’s Bagels CTA: For instance, “Enter to win the Rays Bagels Social gathering Pack (250 mini bagels)! Go to www.cliqueprize.com/@raysbagels.”

Measuring Advertising and marketing Success

To make sure cost-effective advertising and marketing, Sponsors ought to observe:

1. Price Per Lead (CPL):
   • How a lot is spent to seize a lead on CliquePrize® or every other channel?
2. Price Per Sale (CPS):
   • How a lot is spent to transform a lead right into a paying buyer?
3. Advertising and marketing Certified Leads (MQLs) vs. Gross sales Certified Leads (SQLs):
   • MQLs: Leads exhibiting preliminary curiosity
   • SQLs: Leads able to buy
   • CliquePrize® Sponsors can customise their MQL-to-SQL conversion rate (default: 10%)

Small Enterprise Giveaways Prize Achievement

CliquePrize® affords Sponsors two prizing choices for Contestants: Digital and Bodily. Every choice supplies a safe and clear achievement course of, guaranteeing that Contestants obtain their rewards whereas Sponsors can effectively handle prize distribution.

Digital Prizes

• Contestants have as much as 1 (ONE) yr to redeem their digital prize
• For in-store reward certificates:

  • Contestants can current their profitable QR code to you, the Small Enterprise Proprietor (i.e. the Sponsor)

  • The Sponsor should scan the QR code from the Contestant’s iPhone utilizing CliquePrize® to confirm and redeem the prize

  • On the register, the Sponsor then should low cost the merchandise’s value (together with tax) to $0

    Another digital prizing choice is BHN Rewards eGift Cards. These digital prizes provide Contestants entry to a whole lot of shops

• PayPal isn’t permitted on CliquePrize®, since it’s thought of the equal of money and the app does not allow Money Lottos
• Digital prizes enable Sponsors to distribute a number of prizes effectively

Bodily Prizes

• Sponsors could provide 1 (ONE) Bodily prize per promotion
• As soon as a Contestant wins a Bodily prize, each the Contestant and Sponsor accounts are suspended for 10 days in the course of the Prize Achievement interval
• The Sponsor should:
  • Print the profitable QR code and fix it to the prize contained in the bundle.
  • Ship the bundle through a main US supply carriers (FedEx, UPS, or USPS) for dependable monitoring
• Upon receipt of the bundle, the Contestant should:
  • Scan the QR code utilizing CliquePrize® to verify receipt
  • As a backup, CliquePrize® additionally verifies supply utilizing the transport monitoring quantity
• Sponsors can alternatively ship prizes from Prize Achievement Warehouses and should document:

  • Which warehouse was used

  • The monitoring quantity within the app for transparency

    By providing each Digital and Bodily prize achievement, CliquePrize® supplies Sponsors with versatile, safe, and environment friendly choices to reward Contestants whereas guaranteeing accountability at each step.

CliquePrize®*** is the iPhone Giveaways cellular app that helps Small Companies develop by reaching, nurturing and changing native, excessive worth prospects. You probably have any questions or suggestions, please let us know!***