The inbound methodology is actually vital right here at HubSpot. I feel you would go as far as to say that it is kind of our “important factor” — like nearly all the things we push, preach, and apply as a model hinges upon it.
Within the curiosity of protecting this publish centered and sensible, I will not go right into a holistic, thorough, “listen as a result of I will quiz you on this later” exploration of inbound advertising. I will simply cowl the place running a blog stands within the course of.
Profitable inbound advertising begins with attracting prospects — a step the place you place out considerate content material that supplies worth to your viewers — and a weblog is among the higher, extra conventional autos for that.
As you possibly can most likely inform, the operative phrase in that final sentence is “supplies worth to your viewers.” That is why I made it daring and put it in italics, so you already know I imply enterprise.
This text goes to cowl how The HubSpot Gross sales Weblog staff leveraged knowledge to find out what “worth for our viewers” means, the strides we took to capitalize on that understanding, and the stellar outcomes we noticed.
Let’s dive in! Yeah!
“Boy oh boy! This certain appears like it will be attention-grabbing! However earlier than you ‘dive in’ … who’re you?”
Good query, make-believe reader who‘s going to ask about all the issues I want to deal with all through this publish! My title is Jay Fuchs, and I’ve been the editor of and principal content material strategist for The HubSpot Gross sales Weblog since July 2021.
Now that introductions are out of the best way, let’s get to it.
“It is so nice to satisfy you, Jay! Your credentials are so spectacular! You talked about that the method was data-driven. The place did that knowledge come from?”
One other nice query, reader who exists solely for the aim of giving this text some sort of rhythm! This course of was rooted in laborious knowledge. Let me get into how we sourced it.
I will begin by taking this as a possibility to shout out the great folks at Glimpse….
