Valentine’s Day simply received rather a lot sweeter! Pete Davidson and Reformation arduous launched their relationship with a marketing campaign titled, Pete Davidson, Official Boyfriend of Reformation, simply in time for this yr’s vacation.
Shop Pete Davidson x Reformation
The comic, 31, is seen flexing his ink-free muscle groups within the line’s sustainably made items, together with a limited-edition Official Boyfriend crewneck sweatshirt and branded boxer briefs.
Davidson, who has been laser eradicating over 100 tattoos since 2020, can also be proven within the firm’s campaign video, the place he takes on the function of a supportive boyfriend purchasing along with his girlfriend.
“For the previous few years, my favourite aspect gig, the one factor that is given me an area to gather myself, refocus my power, revitalize my spirit, is coming in right here a pair occasions per week and being the proper boyfriend,” the Saturday Evening Stay star says whereas heading to Reformation’s flagship retailer in New York Metropolis.
“Clearly, it is only a title. I am not good, however who’s? And who needs to be?” he quips.
“However it’s a manner of placing out into the world that sure, I am somebody’s boyfriend and I take that critically. After I’m together with her, I am together with her. See, I am not making an attempt to be good. Why would you need to be? I am simply placing within the work to make the world slightly higher,” he provides.
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