The Duct Tape Marketing Podcast with Jacqueline Lieberman
On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Jacqueline Lieberman, founding father of Model Crudo and creator of the Anti-Focus Group technique. Jacqueline is a model strategist who works with international giants like Google, Unilever, and Lexus to uncover uncooked truths and develop progressive model methods.
Jacqueline shared how conventional focus teams typically fail to supply actionable buyer insights and why a brand new strategy is important for B2B advertising success. She launched the idea of the Anti-Focus Group, a novel technique that replaces sterile convention rooms with VIP dinners to unlock genuine buyer suggestions, emotional triggers, and deeper connections. This revolutionary strategy delivers helpful insights that drive impactful model messaging, advertising options, and enterprise methods.
Jacqueline Lieberman’s Anti-Focus Group revolutionizes the best way manufacturers strategy buyer insights, model technique, and advertising innovation. By transferring past conventional focus teams and leveraging intimate, VIP settings, companies can unlock deeper emotional triggers, craft extra impactful messaging, and elevate their B2B advertising efforts. If you happen to’re prepared to remodel your strategy to buyer analysis and model improvement, the Anti-Focus Group technique gives a recent, efficient answer.
Key Takeaways:
- Why Conventional Focus Teams Fail
Conventional focus teams typically happen in uninspiring environments, like convention rooms or Zoom panels, the place individuals really feel indifferent or distracted. These settings fail to uncover the emotional triggers and uncooked truths wanted for significant model technique. - The Energy of Anti-Focus Teams
Jacqueline’s Anti-Focus Group technique makes use of curated VIP dinners to create a cushty, participating environment. By fostering genuine conversations, this strategy uncovers actionable buyer insights and builds deeper connections. - Emotional Triggers and Buyer Suggestions
Emotional triggers and buyer mindsets are vital to efficient advertising. The Anti-Focus Group technique helps manufacturers establish these components, enabling them to craft model messaging that resonates deeply with their target market. - B2B Advertising and marketing Innovation
In B2B settings, understanding government suggestions is essential. The Anti-Focus Group technique helps companies collect these insights whereas additionally enhancing model notion via high-quality, unique experiences. - Fast and Actionable Insights
In contrast to conventional advertising analysis strategies, Anti-Focus Teams present a fast turnaround. Insights are delivered inside 10 days, permitting manufacturers to behave swiftly and confidently on new methods.
Chapters:
- [00:09] Introducing Jacqueline Lieberman
- [01:10] Anti-Focus Group Dinners: A New Method to B2B Analysis
- [05:17] Leveraging Dinner Occasions for Genuine Buyer Suggestions
- [09:41] Affect of VIP Dinners
- [12:41] Consumer Suggestions of Anti-Focus Group Dinners
- [14:38] Logistics and Technique for B2B Consumer
- [16:06] Scaling the Affect of Group Dinners
Extra About Jacqueline Lieberman: