9 of My Favorite Viral Marketing Videos

Making a viral advertising video isn‘t simple, however it isn’t unattainable. Moreover, viral video advertising would not all the time require a big-budget video since an increasing number of shoppers are beginning to worth authenticity over staged content material.

If you wish to go viral in 2025 however aren‘t positive how, you’ve come to the correct weblog. Listed below are a few of my favourite viral advertising movies and why they had been so successful.

And if, by the top of this listing, you continue to doubt your potential to create viral content material, keep in mind that HubSpot’s Clip Creator is a free AI-powered video creator that may provide help to create memorable advertising movies no matter your talent degree.

9 Viral Video Examples

1. Cecred

Views: 2.1 million

Megacelebrity Beyonce launched her new line of hair care merchandise known as Cecred, and her advertising was very Gen Z-coded.

As a substitute of shiny, extremely produced movies of fashions flaunting shiny, lovely hair and bouncy curls, Beyonce took her cellphone and filmed herself utilizing the merchandise. She then took viewers by her wash day routine and defined the merchandise she makes use of.

So, what makes it Gen-Z coded? It is an genuine and unpolished advertising method that youthful shoppers typically want. Research present that 62% of Gen Z consumers want manufacturers that create genuine and relatable content material.

Beyonce can be identified for being a personal one that not often provides followers a glimpse into her private life, so a video of her candidly sharing her haircare routine feels unique.

55% of Gen Z say manufacturers are extra interesting once they create unique content material like behind-the-scenes movies or tutorials.

What I like: For one, Beyonce is talking on to her followers. And when you’re a member of the BeyHive like I’m, then you understand how uncommon that’s.

2. Duolingo

Views: 8.1 million

Duolingo has viral advertising movies right down to a science on TikTok. It seems like each time I log in to the app, a brand new Duolingo video is viral, with tens of millions of views and likes.

The language studying firm’s secret is that it all the time has a pulse on trending subjects and what its viewers says in regards to the model.

For instance, Costume to Impress is a well-liked multi-player dress-up online game created by Roblox. The sport is common amongst streamers and avid gamers, and Costume to Impress tutorials and playthroughs typically go viral on TikTok.

A typical joke amongst Duolingo customers is that the language studying app is fairly constant and playfully aggressive in the case of reminding customers to log in and study.

So, Duolingo posted a TikTok of its mascot’s avatar floating by the sport and jokingly captioned that the glammed-up fowl is on its strategy to remind customers to not break their studying streak.

What I like: Duolingo’s method to video advertising reveals the model has tapped into what its viewers is saying and the largest traits. So, in your individual quest for virality, hear intently to what your viewers is saying about you and attempt to tie it into a preferred pattern.

3. Scrub Daddy

Views: 30.7 million

I by no means thought a video about one thing as mundane as a sponge would make it in my high 10 favourite viral advertising movies, but Scrub Daddy is right here. This video went viral on TikTok in 2023, and it is simple to see why.

The video includes a humorous but relatable script that does not sound overly rehearsed, giving the TikTok an air of authenticity.

It additionally explains how the product works and solutions a ceaselessly requested query from shoppers: “Why is my Scrub Daddy Damp Duster dry when unnoticed within the open?”

What I like: Scrub Daddy injects simply the correct amount of humor to maintain this video participating whereas nonetheless exhibiting and explaining how the product works.

4. REM Magnificence

Views: 1.8 million

Although I‘m an enormous Ariana Grande fan, I promise I’m not being biased after I say the movie Depraved and Grande‘s R.E.M. Magnificence had among the finest collaborative advertising campaigns I’ve seen.

Though this TikTok is just 16 seconds lengthy, it’s nonetheless efficient video advertising as a result of it reveals Ariana Grande talking authentically and passionately in regards to the Depraved-inspired R.E.M.

Magnificence palette. Grande would not sound rehearsed and even reveals how the product seems on her pores and skin.

What I like: Ariana Grande is the founding father of R.E.M. Magnificence and one of many stars of Depraved, and this video ties her ardour for each tasks collectively whereas interesting to totally different shoppers, from Ariana stans to Depraved lovers to make-up customers.

5. Metropolis Pups – Jeremy, the Supervisor

Views: 1.8 million

Jeremy is a stern-faced black cat who “manages” Metropolis Pups, a pet retailer in New York Metropolis. Workers at Metropolis Pups movie Jeremy’s day-to-day shenanigans and dub the video over with an AI-generated British voice relaying sarcastic quips.

The cat has turn into so common that individuals from all over the world go to Metropolis Pups to satisfy the furry supervisor and infrequently depart with a brand new pet.

What I like: Effectively, I simply love cats, so it‘s inevitable that I’d love Jeremy‘s movies. That stated, movies just like the one above are wonderful as a result of they’re humorous, intelligent, and have candid pictures of the enterprise and clients.

6. Gibson Guitar – Jason Mamoa

Likes: 74,700+

I predict celebrity marketing will nonetheless be worthwhile in 2025, at the same time as influencer advertising continues to rise, and this video helps my concept. Actor Jason Momoa of Recreation of Thrones and Justice League fame helped rating a viral second on Instagram for the Gibson Guitar model.

Momoa gifted his son, a guitarist and steel fan, a guitar handmade by the CEO of the long-lasting Gibson Guitar model.

The method was documented on Instagram, and Momoa filmed the heartwarming second when he lastly acquired to provide the one-of-a-kind instrument to his baby.

What I like: As soon as once more, I am a sucker for authenticity and candid moments.

7. Deadpool and Kidpool Assist SickKids

Views: 1.7 million

Talking of superstar advertising, Ryan Reynolds dawned his iconic Deadpool gear and teamed up with Lynda Carter (Marvel Lady) to advertise the Sick Youngsters Basis, a Canadian group devoted to the well being and well-being of youngsters.

The video surpassed 1 million views in only a few days.

What I like: The video makes use of Deadpool‘s signature humor to clarify the group’s objective. It is also well timed with its holiday-themed storyline. And, in fact, it capitalizes on the massive fan base of celebrities Ryan Reynolds and Lynda Carter.

8. Anthropologie – #unwrapanthro

Views: 1.4 million

Anthropologie kicked off its vacation giveaway with a viral TikTok video asserting the occasion and the way audiences might take part. The video is easy and includes a voiceover accompanied by footage of Anthropologie staff fortunately wrapping vacation items to be despatched to the giveaway winners.

What I like: Anthropologie‘s viral video reveals that you simply don’t want an enormous manufacturing or price range to make viral content material. The video is simple and does a fantastic job of explaining the giveaway and drumming up pleasure.

9. Nike – Vinicius Junior

Whereas I‘m not into sports activities, I really like watching movies of athletes playing around and having enjoyable. So it’s no shock I actually loved this viral Nike video of Brazillian soccer participant Vinicius Junior dancing in his Nike cleats.

What I like: This viral video is a superb instance of considering exterior the field.

As a substitute of exhibiting Vinicius Junior utilizing the sneakers in a soccer match or showcasing his expertise as an athlete, the model tapped into Vinicius’ distinctive character and tradition to create a one-of-a-kind advert that reveals the consolation and sturdiness of Nike merchandise.

So, what have we discovered? Effectively, on this present age of video advertising, it is much less about shiny, extremely stylized pictures and extra about authenticity, humor, and clear messaging. Hold this in thoughts as you create your subsequent viral hit. Good luck!

Editor’s Be aware: This submit was initially revealed in September 2010 and has been up to date for freshness, accuracy, and comprehensiveness.