10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)

I’ve tried and tried, however I can’t crack the TikTok algorithm. Pals and friends often ask for recommendation on easy methods to get eyes and engagement there, and I hate to confess it, however I’ve received nothing.

Fortunately, TikTok advertisements are right here to bypass the unknowns and attain your audiences, and the most effective TikTok advertisements have created fairly the playbook to success.

Whereas TikTok’s future continues to be unsure — it’s already banned in several countries and is on the verge of the same fate in the United States — its advertising potential can’t be denied.

Entrepreneurs report that it has the third-highest engagement of all social media and it’s also the fastest-growing (rising 9% 12 months over 12 months from 2023). Let’s check out among the greatest TikTok advert examples so you possibly can reap a few of its rewards.

Desk of Contents

When you’re not satisfied that TikTok is price investing your advertising {dollars}, bere are some fast info and statistics that may change your mind:

• It’s inexpensive: TikTok’s CPM is half the price of Instagram, a 3rd of the price of Twitter, and 62% lower than Snapchat. (eMarketer)
• After seeing an advert on TikTok, viewers belief the model 41% extra and are 31% extra more likely to be loyal to the model. (TikTok)
• TikTok customers are 1.8x extra more likely to persuade their household and buddies to purchase the merchandise they bought beforehand (versus non-TikTok customers). (TikTok)
• 37% of TikTok customers in america made purchases both by hyperlinks on the app or straight on the platform. (Statista)

When you’re new to TikTok, you’ll undoubtedly wish to obtain a duplicate of our comprehensive guide to TikTok Marketing earlier than we proceed.

It’s free and provides you with a robust basis on harnessing the platform’s energy for enterprise success.

You can even take a look at our article “TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples].”

In it, fellow HubSpotter Flori Needle breaks down every thing it’s essential learn about creating an account, really constructing an advert within the platform, and getting authorized.

Maintain studying for inspiration for these advertisements.

A TopView TikTok Ad is basically a video advert proven to customers instantly upon opening the app.

It seems as a three-second full-screen expertise earlier than transitioning into an in-feed model of the video with icons and the flexibility to work together or navigate as you would like.

Source

TikTok claims customers are 1.5x extra more likely to recall a model from TopView than different advert sorts, whereas a examine by Kantar discovered 68% of customers have been extra more likely to click on on TopView advertisements than others.

The platform touts this as their most premium advert sort, and I don’t blame them for the publicity and undivided consideration it supplies. That stated, this advert sort is barely accessible to pick out customers.

What’s it greatest for? Consciousness, web site site visitors, conversions (lead era).

In-feed Movies

In-feed advertisements seem straight in a consumer’s content material feed and resemble native TikTok movies minus a small “sponsored” tag.

These ads could be video-based or picture (extra on that shortly), as much as 60 seconds lengthy, and embody a call-to-action button that may direct customers to an internet site, touchdown web page, and even TikTok Shop.

(That is undoubtedly the preferred TikTok Advert sort.)

What’s it greatest for? Web site site visitors, conversions, app downloads.

In-feed Picture/Carousel Advertisements

Whereas primarily identified for video, TikTok additionally lets you add static picture content material, which brings us to the in-feed image or “carousel” ads.

This format is much like “Carousel” on Instagram. It lets you add a number of photographs in a sequence that customers should then scroll by to see all the message (although you can even automate the scrolling).

Not like movies, which individuals can passively watch, these advertisements allow you to spotlight a number of issues and promote engagement/interplay together with your model in-feed.

What’s it greatest for? Web site site visitors, conversions/lead era, engagement, and selling merchandise in TikTok Store.

Branded Mission (Hashtag Challenges and Results)

Branded Missions (generally known as Hashtag Challenges) are basically bigger advert campaigns (normally centered round a hashtag or branded impact) the place manufacturers are paired with TikTok creators to create content material round their targets.

Quite than crafting a completed advert, manufacturers are placing collectively extra of a artistic transient to clarify what they’re on the lookout for from creators and persuade them to take part.

Source

A Branded Mission marketing campaign should embody:

• ​Bundled Function Web page (Branded Hashtag web page and/or Branded Impact web page)
• ​Branded Mission Web page
• ​Branded Mission Particulars Tab
• ​Branded Mission Submission Tab
• ​Mission Middle Web page

More details on these from TikTok right here.

What’s it greatest for? Constructing model consciousness and producing engagement.

Spark Advertisements

Merely put, Spark Advertisements are like “Boosted” posts on Facebook or Instagram — current content material you determine to advertise to new or bigger audiences with promoting.

The distinction right here is that it may be content material in your profile or from different customers who’ve granted permission to advertise their movies.

In different phrases, you possibly can share any of the good user-generated content material prospects create about your product. This permits manufacturers to get essentially the most out of content material already proving to work, working “smarter, not more durable.”

Spark ads are displayed in-feed like they have been initially posted however add a call-to-action butt that may drive site visitors to a model’s TikTok profile, web site, or TikTok Store.

What’s it greatest for? Constructing consciousness, belief, conversions, Tiktok Store gross sales, and buyer appreciation.

TikTok advert movies could be as much as 60 seconds lengthy, however even the platform recommends protecting them 9 to 15 seconds long, as these tend to perform best.

It’s all the time smart to maintain your content material brief and candy to keep away from dropping your viewers’s consideration and in addition leaving them wanting extra.

(And prepared to click on to get it.)

Much less Produced

Gaining reputation throughout the COVID-19 lockdown, TikTok grew to become identified for the less-refined manufacturing worth of its movies.

Folks from all walks of life might edit and share movies and the bulk have been shot vertically on a smartphone, had no fancy sound or lighting, and have been normally in houses or real-life scenes/settings.

This type grew to become a platform staple and key to adapting to its tradition.

Conversational Tone

One other staple of TikTok is its conversational tone. A lot of the content material options folks talking to the digital camera or with a story voiceover, making info accessible and straightforward to know. It’s uncommon to see unique content material that doesn’t comply with this type, and nice TikTok advertisements are likely to emulate it.

General, the most effective TikTok advertisements really feel native to the platform, aligning with the type of the content material shared there and what your specific audience desires and does there.

Many of the factors above come again to this, however listed here are a couple of different issues we generally see:

• Specializing in the client (their ache factors, pursuits, issues, and experiences)
• Incorporating developments (memes, subjects, sounds, and so forth.)
• Working with in style, related influencers or creators

Let’s check out some examples of advertisements that seize these components nicely and what you possibly can be taught from them.

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They could be dimly lit, the footage a bit of shaky. This makes the content material come off as extra genuine and relatable, an ideal sentiment for BetterHelp.

What We Like:

• Quick and direct with its messaging.
• The “speaking head” type feels such as you’re simply receiving recommendation from a good friend. It’s extra of a heart-to-heart dialog.
• The setting of the narrator doing a skincare routine aligns with and drives dwelling the concept of self-care.

The Lesson: Maintain your video conversational and simple. This video doesn’t really feel scripted however like an natural dialog with somebody who cares about you. Quite than coming off like a pushy gross sales pitch like plenty of promoting, it makes you wish to hear.

Professional Tip: All the time embody captions in movies with talking. This makes your video accessible to a bigger viewers and helps get your message throughout even when viewers have their hold forth.

2. DoorDash

What We Like:

• It makes use of a compelling hook to seize your consideration.
• The advert makes use of a Gen Z narrator to attraction to the demographic on the platform. 78% of Gen Z in the US studies utilizing TikTok_, in accordance with Measure Protocol.
• The advert makes use of a preferred impact on TikTok, generally known as green screen, permitting the creator to show how straightforward it’s to join DoorDash. Combining all these ways provides you a video that appears and feels genuine to the platform.

The Lesson: Know your viewers. From the creator to the hook, it’s clear who DoorDash is making an attempt to attraction to with this advert: younger adults who need some further money for enjoyable issues like AirPods. Get to know your buyer persona and cater your TikTok advert to talk to all their pursuits.

3. SuperGoop

Like many millennial girls, my “for you” web page is usually stuffed with make-up and skincare suggestions. So, this SuperGoop TikTok matches proper in.

In it, a creator reveals viewers easy methods to get a “glowy” summer season look utilizing two SuperGoop merchandise.

What We Like:

• A swift size of 29-second
• “Hacks” and how-tos are in style on TikTok. This advert delivers worth as a tutorial for fixing a typical drawback.
• Capitalizes on a easy, first-person narrative voiceover.
• Ends with a name to motion; telling viewers to “store now” for the product featured within the video

The Lesson: All the time finish with the subsequent steps on your viewer. It’s one factor to persuade somebody to need your services or products, however when you don’t inform them easy methods to really get their arms on it, you solely create extra friction.

4. HelloFresh

There’s nothing worse than watching an advert that feels scripted or compelled. One technique to get round that is by filming a vlog-style video, like this one from HelloFresh:

What We Like:

• Grabs your consideration by mentioning a typical ache level: spending an excessive amount of on the grocery retailer.
• Reveals all the buyer journey, from unboxing to having fun with the meal with a beloved one. Viewers get a full recap of a real-life buyer expertise.
• Her advice feels private, nearly like an endorsement from a trusty good friend.

The Lesson: Inform a narrative. A part of what makes this advert interesting is that it takes you on a story journey with the principle character. You’re launched to her and her relatable ache level and are compelled to stay round to see how issues prove for her.

Storytelling is a tried-and-true technique in any type of advertising, and TikTok is not any completely different.

5. JCPenny

What We Like:

• Advert is framed as a “purchasing haul,” which is a well-liked format on social media.
• Makes use of a first-person narrative
• Highlights a number of JCPenny merchandise in actual life
• It’s well timed/seasonal, making it much more related to its audience.
• It’s messaging is trustworthy. It acknowledges that folks don’t all the time consider the model as stylish or younger anymore however makes use of the video to show why that’s a mistake.

The Lesson: Deal with objections head-on. I like that JCPenny acknowledged the potential objections of their viewers and addressed them straight. This reveals they perceive who they’re speaking to and are able to show them incorrect.

6. Crumbl

Crumbl takes a much less typical method with this TikTok Advert, leaning into studio pictures of its treats and never a single human face — however this works for a model identified for its aesthetics.

What We Like:

• It’s visually hanging — a feast for the eyes. This advert makes use of vivid colours, swelling music, and slow-motion pictures of its cookies to seize the viewer’s consideration and pique their cravings.
• It makes use of humor and the uplifting message of celebrating “small wins” to attach with viewers.
• Stays true to the Crumbl model and character.

The Lesson: Keep true to your model. Whereas a speaking head-style video doesn’t actually make sense for Crumbl’s providing, they knew their younger viewers was on TikTok, and it’s someplace they wanted to be. So, they received artistic.

Quite than leaning into developments that didn’t align with their model, they mixed different platform methods that did (humor and motivation) to create one thing that feels genuine to them.

7. Kung Fu Tea

Hashtags play an essential position on social media. They assist customers discover related movies and join with these with related pursuits.

For entrepreneurs, they’ll additionally increase a publish‘s visibility and attain. Kung Fu Tea’s #BobaChallenge is the proper instance of a model harnessing the ability of hashtags in a Model Mission on TikTok.

The problem is easy: Stab a straw in your boba cup together with your eyes closed. Foolish? A bit of, but in addition extremely participating, easy to execute, and efficient at creating real reactions. Consequently, the #BobaChallenge went viral, racking up 1000’s of likes and shares.

What We Like:

• It’s playful. The problem invitations shoppers of all backgrounds to take part in a relatable expertise (making an attempt to crack the seal in your Boba) and never take themselves too severely.
• Makes use of a hashtag to encourage UGC and create a way of group.

The Lesson: Create a way of group. Social media is all about connection, and utilizing your TikTok Advert to convey folks collectively over a shared expertise or love of your product is a good way to make use of this to your benefit.

8. Clearly

Here is one other instance of a Branded Mission centered round a hashtag — however this one leverages TikTok influencers.

Clearly, an eyewear firm, kicked issues off with a branded hashtag (#ClearlyTransform) asking folks to indicate their greatest look with their favourite pair of glasses.

The general purpose was to assist folks really feel assured whereas sporting glasses and introduce Clearly as a model that may make that attainable.

To unfold this message even additional, Clearly partnered with 5 high-profile creators, together with TikTok star Leenda Dong (who has 17 million followers).

What We Like:

• The relatable mission of desirous to really feel snug and assured in your glasses.
• Makes use of a hashtag to encourage UGC and create a way of group
• By partnering with TikTok influencers, the problem generated 241,000+ video submissions, 32.7 million engagements, and 12,000 new followers over six days.

The Lesson: Related influencers or creators can actually assist broaden the attain of your content material. Discover how your model can companion with these your viewers loves in your TikTok Advert.

Learn more about that here.

9. Quince

Like Crumbl, Quince, a life-style model aiming to make luxurious type extra inexpensive, leans into aesthetics in its advert.

What we like:

• It’s brief and candy.
• Creates a way of calm and luxury, precisely the sensation one would need from their fall bedding.
• Nonetheless leans into TikTok’s low-production type with the bed room setting and real-life behind-the-scenes narrative.

The Lesson: Be concise. Your video doesn’t need to be lengthy to get its message throughout. Depart your viewers wanting extra.

10. CoverGirl

Like SuperGoop, CoverGirl leans into the recognition of magnificence tutorials on TikTok by creating one utilizing its new basis.

The video reveals a make-up fanatic making use of the inspiration and hyping up the outcomes. The viewers is getting worth by seeing the product “in motion” and studying a couple of suggestions from the narrator.

What we like:

• It reveals the product in motion, not solely educating shoppers easy methods to use it but in addition proving the outcomes it could possibly ship.
• It comes off as pleasant and approachable, not salesy.

The Lesson: Present your product in motion. Nothing quiets doubts like having the ability to see how a product really performs. Subsequent to samples and trials, “demonstrations” like these are probably the greatest methods to scratch that itch in consumers.

Want extra examples? TikTok has a directory that shares high-performing ads. You may filter by purpose or advert sort for extra inspiration. All you want is a TikTok Advertisements profile.